Job Type: Full-time

At most agencies, you're stuck behind layers of managers, running ads for brands you never speak to. This is the opposite. You'll work directly with real builders, landscapers and tradies across NZ and Australia, watch your ads turn into booked jobs, and help build an agency from the ground up as our very first hire.About TradeLiftTradeLift is a Meta ads and AI automation agency built for trade businesses across New Zealand and Australia: builders, landscapers, hardscapers, plumbers, earthworks operators, all trade businesses. We run their ads, build their lead systems and help them turn enquiries into booked jobs.We're small, growing super quickly and obsessed with results. Our clients have generated over $3M in sales. We now work with 17 trade businesses, and we need a sharp Digital Strategist to help us take the next step.Role snapshotFull time, permanentRemote, Gold Coast based (shared Gold Coast office in 2027)Start ASAPReporting to Bede Irving, FounderWorking closely with our video editorThe roleYou'll own a portfolio of trade clients from end to end. You're their go to person: you run their Meta campaigns, set the strategy, and brief our editor on the creative that keeps their ads fresh and their phones ringing.This is a client first role. Our clients are busy tradies who care about one thing: quality jobs coming through the door. If you can talk straight with a builder, keep them in the loop and back it up with sharp media buying, you'll thrive here.Client communication (the heart of the job)Be the day to day point of contact for 15–20 trade clientsRun weekly client calls and send clear updatesLead 90 day strategy reviews and keep clients focused on growth, not just leadsSpot churn risk early and fix it before it becomes a problemKeep clients on track with their side of the deal: fast lead response, filming days and ad budgetMedia buyingBuild,



launch and manage Meta lead gen campaigns across NZ and AUWatch CPL, CTR, lead quality and spend daily, and optimise fastKeep ad accounts healthy and compliant with Meta policiesReport on what tradies actually care about: leads, quotes and jobs wonTurn kickoff/onboarding calls into campaign plans, offers and angles for each clientWrite ad scripts and hooks using our AI tools and frameworksTest new creative, offers and audiences, and scale what worksCreative and editor managementBrief our video editor on new ads from client footageReview drafts, give clear feedback and sign off final adsKeep every client's creative pipeline moving so ads never go staleChase clients for fresh footage at least monthlyWhat you'll bring1–3 years in digital marketing, an agency or a client-facing roleHands on Meta Ads experience: campaign setup, creating robust Meta ad creative and optimisationConfidence with the numbers: CPL, CTR, CPA, ROAS and optimising daily budgetExcellent written and verbal communication, including the hard conversationsStrong organisation; you can juggle 15+ clients without dropping the ballComfort working with AI tools and following proven systemsNice to haveA background in, or real feel for, the trades or constructionExperience with GoHighLevel (CRM)Experience briefing video editors or managing short form creativeLead gen experience for service businesses (not just e-commerce)Don't tick every box? Apply anyway. We hire for attitude and communication first; we can teach the rest.Why you'll love it hereGet in on the ground floor, with a clear path to Senior Strategist and team lead as we growA personalised growth plan, plus training from experienced agency mentorsWork direct with the founder: no layers, and your ideas actually get usedAI tools and an automated ad pipeline take the grunt work off your plateRemote to start, then a shared Gold Coast office as we set up thereSee your campaigns turn into real jobs for real local businesses

📌 Digital Strategist (Melbourne)
🏢 Tradelift
📍 Melbourne