30 Oct
|
Urban Rampage
|
Perth
30 Oct
Urban Rampage
Perth
Job Type: Part-time
Urban Rampage | Coral Coast Distributors (Cairns) Pty LtdLocation: Remote — Anywhere in AustraliaEmployment: Part-time, approximately 2–3 days per week (flexible)Salary: $40,000–$70,000 per annum + superannuation, depending on experience and agreed working hoursE-commerce & Digital Growth Manager — Part-Time / RemoteUrban Rampage | Coral Coast Distributors (Cairns) Pty LtdLocation: Remote — Anywhere in AustraliaEmployment: Part-time, approximately 2–3 days per week (flexible)Salary: $40,000–$70,000 per annum + superannuation, depending on experience and agreed working hoursAbout the roleUrban Rampage is seeking an experienced and commercially minded E-commerce & Digital Growth Manager to help establish and grow our national online retail business.We are an established Australian retail and distribution company operating nine stores across regional Northern Territory and Western Australia, generating approximately $4.5 million in annual revenue.While our physical retail operations are well established, we see significant opportunities to expand our online sales through our existing Shopify website, www.urbanrampage.com.au.Our ambition is to build towards $1 million in annual online revenue, with a robust emphasis on profitability and sustainable growth.We are looking for someone who can identify commercial opportunities, develop a practical e-commerce strategy and take responsibility for implementing it.This is not simply a social media or advertising position. We are seeking someone with strong commercial judgement who understands how to turn product inventory, website traffic and advertising expenditure into profitable online sales.The opportunityOur business sells a broad range of consumer products, including clothing, footwear, accessories, electronics, mattresses, furniture, bicycles, e-scooters, premium remote-control vehicles and homewares.We hold substantial existing inventory and regularly import products directly from manufacturers.Our online growth strategy has two primary objectives:Expand online sales of existing inventory: Identify opportunities to sell clothing, footwear, accessories and general merchandise beyond our physical store networkDevelop new online markets for imported products: Increase sales of mattresses, furniture, electronics and other products to improve inventory turnover and create additional demand beyond our existing storesWe are open to regional and national marketing opportunities, depending on product demand, competition,
freight costs and commercial viability.We are also interested in developing specialist online product-category presentations and sub-brands, ideally supported by our existing Urban Rampage infrastructure where practical.We want someone who can independently assess these opportunities and recommend the most commercially effective approach.Key responsibilitiesE-commerce strategy and growthDevelop and implement a commercial strategy to grow profitable online salesReview our existing website, product catalogue, pricing, inventory and competitionIdentify which products and categories have the strongest online sales potentialResearch target customers and opportunities across regional and national marketsRecommend appropriate specialist product-category strategies and online sales channelsDigital marketing and customer acquisitionPlan, manage and optimise Google Ads, Google Shopping and Meta advertising campaignsDevelop SEO, email marketing, retargeting and customer retention strategiesAllocate advertising expenditure based on commercial performanceCoordinate advertising content, product photography and external specialists where requiredIdentify opportunities through online marketplaces and other relevant channelsWebsite and conversion optimisationImprove Shopify merchandising, product listings, navigation and customer experienceDevelop landing pages and improve website conversion ratesEnsure accurate purchase tracking, analytics and campaign reportingCoordinate website improvements and integrations with relevant technical specialistsWork alongside our existing team to maintain accurate stock, pricing and product informationCommercial performanceMonitor online sales, conversion rates, customer acquisition costs and advertising performanceEvaluate profitability after product costs, freight, fees, returns and advertising expenditureDevelop strategies to increase inventory turnoverProvide concise weekly updates and monthly performance reportsIdentify which campaigns and product categories should be expanded,
improved or discontinuedWhat we're looking forEssential experience and capabilitiesDemonstrated success growing online sales for physical-product retail or e-commerce businessesStrong practical experience with Shopify or comparable e-commerce platformsExperience managing Google Ads, Google Shopping and Meta advertisingKnowledge of Google Analytics, conversion tracking and online sales reportingCommercial understanding of product margins, freight, customer acquisition costs and profitabilityAbility to develop a strategy and take responsibility for its practical implementationStrong communication skills and the ability to work independentlyMust be based in AustraliaHighly regardedExperience with multi-category retail or consumer productsFamiliarity with Lightspeed Retail POS or similar inventory management systemsExperience with specialist e-commerce brands and product positioningUnderstanding of Australian freight and bulky-goods deliveryExperience with online marketplaces, inventory management or wholesale e-commerceExperience managing external developers, designers or advertising specialistsWe value demonstrated commercial results over formal qualifications.What we offerAn established business with nine retail stores, existing inventory and supplier relationshipsThe opportunity to help build a significant new online revenue channelA separate annual advertising budget of approximately $60,000, subject to an agreed strategy and management approvalFlexible part-time working arrangementsRemote working from anywhere in AustraliaDirect access to business management and operational decision-makersSupport from our existing retail, inventory and operational teamsThe opportunity to influence product selection, online strategy and future growth initiativesA performance-based incentive may be considered in the future, once the strategy and measurable commercial targets have been established.Initial objectivesDuring the first 90 days, we envisage the successful candidate working with management to:Assess our website, existing sales performance, product inventory and online opportunitiesIdentify the most commercially promising categories and customer segmentsDevelop a practical e-commerce growth strategy with measurable objectivesImplement priority website improvements and controlled advertising testsEstablish weekly and monthly reporting to measure performance and guide future investmentThese objectives are intended as a starting point, and we welcome alternative approaches supported by sound commercial reasoning.Website: www.urbanrampage.com.au
📌 E-commerce & Digital Growth Manager (Perth)
🏢 Urban Rampage
📍 Perth