Marketing and Student Recruitment Officer

Melbourne
Part-time or Full-time

About the Role
We are a Registered Training Organisation (RTO) seeking a Marketing and Student Recruitment Officer to support student recruitment, marketing activities, and agent engagement. This role focuses on implementing practical marketing strategies, supporting enrolment growth, and maintaining compliant communication with prospective and current students.

The position suits someone with experience in education marketing who is comfortable working across digital channels, events, and agent networks.

Key Responsibilities

- Develop and implement marketing, recruitment, and communication strategies (including digital and social media) to promote ABCI’s courses to prospective students and partners.
- Support student recruitment and retention initiatives, including enquiry management and conversion activities.
- Manage relationships with education agents, ensuring accurate course information, effective promotion, and ESOS compliance.
- Coordinate and participate in promotional activities such as open days, information sessions, education fairs, and industry events.
- Assist with the development of marketing and branding materials, including brochures, digital content, website updates, social media posts, and email campaigns.
- Conduct market and competitor research to identify recruitment trends and opportunities.
- Liaise with internal teams (compliance, admissions,



student services, academic staff) to ensure consistent messaging and accurate information.
- Track and analyse recruitment and enrolment data, preparing reports on enquiry, conversion, retention, and completion trends.
- Maintain awareness of current and emerging trends in VET marketing, international education, and student recruitment.
- Be alert to student wellbeing and safety matters and support appropriate referral pathways in line with institutional policies.

Required Qualifications and Experience

- Bachelor’s qualification in Marketing, Communications, Business, or a related field.
- Experience in marketing and/or student recruitment within an RTO or education workplace.
- Sound knowledge of the ESOS Act and National Code requirements.
- Experience with digital marketing, social media platforms, and online campaigns.
- Experience coordinating events, promotions, or outreach activities.
- Strong communication, organisational, and stakeholder engagement skills.

Desirable

- Experience working with education agents
- Familiarity with student management systems (SMS/CRM)
- Understanding of international student recruitment markets

Job Types: Full-time, Part-time

Pay: $30.00 – $40.00 per hour

Experience:

- Marketing and Student recruiting: 1 year (Preferred)

Work Authorisation:

- Australia (Preferred)

Work Location: In person

📌 Marketing and Student Recruitment Officer (Melbourne)
🏢 Leading
📍 Melbourne