About VIPR Active

VIPR Active is a newly launched Australian activewear brand focused on delivering premium, stylish and performance-driven activewear for men and women.

We are looking for an experienced, creative and highly motivated Marketing Manager to take ownership of our marketing, social media presence and overall brand growth.

As a new and ambitious brand, we are seeking someone who is passionate about fashion, fitness, social media and building brands from the ground up.

This is a hands-on role for someone who doesn't just manage social media accounts but actively gets out there, creates content, connects with people, builds a community and drives measurable business growth.

Key Responsibilities

Social Media Management & Growth

- Take full ownership of VIPR Active's Instagram, TikTok and Facebook accounts.
- Develop and implement strategies to grow followers, engagement, reach and brand awareness.
- Manage daily posting, content scheduling, stories, reels and community engagement.
- Identify emerging social media trends and opportunities to increase exposure.
- Build a strong, recognisable and engaging social media presence.

Content Creation & Video Production

- Independently plan, film, edit and publish engaging, high-quality content.
- Create TikTok videos, Instagram Reels, product showcases, lifestyle videos and promotional campaigns.
- Attend gyms, fitness events, public locations, photoshoots and other relevant settings to capture content.
- Develop creative content ideas that attract new audiences and encourage purchases.
- Maintain consistent branding and visual quality across all platforms.

Brand Awareness & Community Growth

- Actively promote VIPR Active through networking, community engagement and in-person marketing.
- Get out into the community, meet people and identify opportunities to introduce the brand to new customers.
- Build relationships with fitness enthusiasts, athletes, influencers, content creators and potential brand ambassadors.
- Organise collaborations, giveaways, promotional activities and brand activations.
- Develop strategies to build a loyal and engaged VIPR Active community.

Marketing Strategy & Sales Growth





- Take responsibility for developing and executing the brand's overall marketing strategy.
- Create marketing campaigns designed to increase website traffic, customer acquisition and online sales.
- Identify new opportunities to expand brand exposure and reach target audiences.
- Assist with paid social media advertising campaigns across Meta and TikTok.
- Support new product launches, promotional campaigns and collection releases.
- Develop creative strategies to convert social media engagement into paying customers.

Performance Monitoring & Reporting

- Monitor follower growth, engagement, reach, website traffic and sales conversions.
- Analyse content performance and continuously improve marketing strategies.
- Establish clear monthly marketing goals and growth targets.
- Provide regular updates on marketing performance, campaign results and opportunities for improvement.
- Take accountability for the ongoing growth and development of the brand.

About You – Experience & Requirements

We are specifically looking for someone with demonstrated experience in social media management, digital marketing, content creation and brand growth.

The ideal candidate will have:

- Proven experience managing and growing business social media accounts, particularly Instagram and TikTok.
- A demonstrated track record of increasing followers, engagement, brand exposure and customer acquisition.
- Strong video filming, editing and content production skills.
- Experience using editing platforms such as CapCut, Canva, Adobe Premiere Pro or similar.
- A strong understanding of social media algorithms, trends and growth strategies.
- Experience developing and executing marketing campaigns that generate sales.
- Excellent communication, networking and interpersonal skills.
- Confidence approaching people,



attending events and representing the brand in public.
- Strong organisational skills and the ability to independently manage multiple marketing activities.
- A proactive, creative and results-driven mindset.
- A genuine interest in activewear, fitness, fashion and lifestyle brands.

Highly Regarded:

- Previous experience growing an activewear, fashion, fitness or e-commerce brand.
- Experience with Shopify, Meta Ads Manager and TikTok advertising.
- Existing relationships with influencers, content creators or fitness communities.
- Experience organising brand activations, promotional events or influencer campaigns.

What We're Looking For

We don't want someone who simply posts content and maintains social media accounts.

We want someone who takes ownership of VIPR Active's growth.

Someone who brings fresh ideas, actively seeks opportunities, gets out into the community, creates engaging content, builds meaningful connections and is genuinely motivated to grow a new brand.

You will have the opportunity to play a significant role in shaping VIPR Active's identity, expanding our audience and building a recognised activewear brand.

Position Details

Position: Marketing Manager – Social Media & Brand Growth
Employment Type: Part-Time
Location: Sydney, NSW – Flexible working arrangements with regular on-location content creation
Industry: Fashion / Activewear / Fitness / E-commerce
Remuneration: Competitive, based on experience

How to Apply

If you have a proven track record in social media growth, content creation and marketing, we'd love to hear from you.

Please submit:

- Your resume and relevant marketing experience.
- Examples of social media accounts or brands you have previously managed.
- A portfolio of content you have filmed, edited or created.
- Examples of measurable results you have achieved, including follower growth, engagement, brand exposure or sales.

Join VIPR Active and help us build something big.

VIPR Active – Engineered to Strike.

Job Types: Full-time, Part time

Pay: $30.00 – $45.00 per hour

Work Location: Hybrid remote in Sydney NSW

📌 Marketing Manager – Social Media & Brand Growth (Sydney)
🏢 VIPR active
📍 Sydney