Paid Media Specialist (Paid Social) | DTC Consumer Brands |
About the business
This is an Australian-owned omnichannel business running two well-established consumer brands. It’s big enough to have scale, meaningful media spend and a strong in-house marketing and creative team, but small enough to move quickly. You won’t be several layers away from the decisions. Your testing and recommendations will shape how the business grows.
The role
This is a hands-on role owning paid social across both brands. It’s for someone who knows paid media inside out and understands that good performance marketing is about more than platform best practice or chasing ROAS.
What you’ll do
- Own the set-up, optimisation and performance of Meta and TikTok across both brands
- Work with the Google Ads specialist on YouTube strategy, creative testing and budgets
- Test and scale current channels including Pinterest, Reddit and emerging platforms
- Build structured creative testing across UGC, influencer, social-first and brand content
- Work with the creative and organic social teams to decide what to test and brief what gets made next
- Look past platform metrics to customer behaviour,
CAC and the wider commercial picture
- Show how paid media connects with retail, events, CRM, organic and search
- Report clearly to senior management on performance, learnings and where to increase, reduce or redirect spend
- Use AI and automation to work faster, while keeping your own judgement in charge
What you’ll bring
- 5+ years hands-on in paid media with a strong paid social focus
- Deep Meta experience and strong TikTok capability, plus YouTube exposure
- Experience in a DTC or eCommerce business, ideally a small-to-medium consumer brand
- A track record with UGC, influencers and high volumes of creative
- A solid grasp of CAC, attribution, incrementality and customer acquisition
- The confidence to turn data into clear creative direction and to challenge assumptions
- Curiosity about why customers behave the way they do, not just what Ads Manager says happened
- Experience in a high-consideration category is a big plus
If this sounds like something you are interested in send a detailed CV to
[email protected]
📌 Paid Media Manager (Melbourne)
🏢 Talentd Recruitment
📍 Melbourne