Melbourne, Australia

Build the brand. Grow the community. Drive the sales.

About Bolinda Audio

Australia’s No. 1 Audiobook Publisher. A Global Independent.

We’re the OG of audiobooks. And we’re just getting started.

At Bolinda audio, we’ve always believed in the power of listening. We bring together the world’s best stories,

extraordinary voices and exceptional production to create award-winning audio experiences.

We’re fiercely independent, creatively ambitious and always looking for what’s next. From bestselling audiobooks to

bold new listening experiences through Bolinda Originals, we’re pushing the boundaries of what audio can be.

Our stories are heard around the world. Our ambition? To make even more noise.

Anywhere. Everywhere.

The opportunity

We’re looking for a creative, commercially minded Growth & Performance Marketing Manager to help

take Bolinda audio to the next level.

Someone who knows how to build a brand people love, grow a community people want to be part of and turn brilliant

digital campaigns into real audiobook sales.

You’ll shape how audiences discover, engage with and listen to Bolinda audio across Australia and international

markets.

This is a hands-on role where creative thinking meets commercial performance. You’ll develop bold campaigns, build

audiences, manage paid advertising and use data to drive growth.

Your mission? Make more people discover, love and listen to Bolinda audio.

What you’ll do

Build the brand

- Develop and execute creative digital campaigns that grow awareness, recognition and desirability for Bolinda audio.
- Bring our brand personality to life across social media, digital advertising and consumer campaigns.
- Showcase our authors, narrators and extraordinary listening experiences.
- Identify new ways to reach audiences and build our global consumer presence.

Grow our community

- Grow and engage our audiences across Instagram, TikTok,



Facebook and emerging platforms.
- Create content, conversations and campaigns that people want to watch, share and talk about.
- Collaborate with authors, narrators, influencers and creators to reach new audiences.
- Build a community of passionate audiobook listeners who discover, recommend and celebrate great stories.

Drive audiobook sales

- Plan, execute and optimise paid advertising campaigns across Meta, TikTok, Google and other relevant platforms.
- Develop campaigns that drive discovery and sales of new releases, bestsellers and backlist audiobooks.
- Connect audiences with our audiobooks through leading digital retailers, including Audible, Spotify and Apple Books.
- Manage campaign budgets, audience targeting, creative testing and optimisation.
- Identify opportunities around retailer promotions, seasonal listening occasions and consumer trends.
- Focus on generating measurable commercial results from advertising investment.

Turn data into growth

- Measure campaign performance, audience engagement, traffic and commercial outcomes.
- Analyse paid media results alongside available retailer sales data.
- Identify which titles, genres, audiences and campaigns offer the greatest growth potential.
- Test, learn and optimise to continually improve performance.
- Translate insights into clear recommendations and smarter marketing decisions.

What you’ll bring

- Proven experience in digital growth, performance marketing or paid media.
- Strong hands-on expertise in Meta Ads Manager, with experience in TikTok Ads and Google Ads highly desirable.




- Demonstrated success managing paid campaigns that deliver measurable commercial results.
- Experience building brands, growing social audiences and creating engaged communities.
- Excellent creative instincts and an understanding of what makes digital content compelling.
- Confidence managing advertising budgets, analytics and performance reporting.
- A commercially minded approach, with a genuine interest in sales performance and return on investment.
- A proactive, curious and experimental mindset.
- Excellent communication and collaboration skills.

Experience in publishing, entertainment, music, media, e-commerce or consumer brands would be highly regarded.

Most importantly, you’re someone who loves a great creative idea — and loves proving that it worked.

Why join us?

We’re an ambitious global independent with big ideas and even bigger plans.

You’ll work with extraordinary stories, bestselling authors and talented narrators, helping shape the future of a

brand with a global audience.

You’ll have the freedom to experiment, the opportunity to make a real commercial impact and the chance to build

something exciting.

We’re looking for someone who brings energy, imagination and a hunger to make things happen.

Ready to make some noise?

We’d love to hear from you.

Send us your CV and a short introduction telling us why you’d be great for this role.

We’d also love to see examples of digital campaigns you’ve personally managed, including the creative approach,

advertising budgets and results you’ve achieved.

Interested?

If you think you’d be a outstanding fit for this role, we’d love to hear from you! Please apply by sending your CV and a

cover letter, letting us know why you stand out from the pack and what you can bring to Bolinda and this role.

Applications without a cover letter will be discarded.

To apply via Seek click here.

📌 Growth & Performance Marketing Manager (Melbourne)
🏢 Bolinda
📍 Melbourne