G Squared is on the hunt for an ambitious Creative Consultant looking for a growing agency to take their career to the next level. Someone with strong experience with social and digital creative, capable of ideation, briefing, client comms and creative review/refinement.

As a Creative Consultant, you'll work closely with our paid media team to ideate and deliver impactful creative for use across digital channels we manage.

- Creative strategy: Develop creative recommendations across Meta, Google, TikTok and YouTube, aligning messaging, formats and concepts with campaign objectives and funnel stages.
- Social media management: Put together content calendars containing both client-provided and agency-produced creative, including copywriting, scheduling (Facebook, Instagram, LinkedIn, TikTok) and reporting to clients.
- Research & insights: Conduct creative audits, competitor reviews and audience research to identify opportunities and inform campaign direction.
- Concept development: Develop campaign ideas, hooks, messaging matrices and copy variations for always-on activity, product launches and promotional campaigns.
- Designer briefing: Prepare explicit briefs covering the objective, audience, key message, visual direction, copy, references, formats and deliverables.
- Creative oversight: Guide designers, animators and editors through production, providing actionable feedback and reviewing assets for brand consistency, accuracy and platform requirements.
- Creative testing: Build testing plans across concepts, hooks, formats and messaging, partnering with paid media teams to evaluate results and prioritise iterations.
- Performance analysis: Turn creative performance data into practical recommendations for new concepts, refreshes and optimisation.
- UGC & creator content: Recommend suitable creators and develop briefs, scripts and content angles aligned with the brand and campaign goals.
- Client presentations:



Present creative strategies, concepts and performance learnings, explaining the rationale and managing feedback through approval.
- Delivery coordination: Manage creative priorities, timelines and approvals with internal teams to support campaign launches.

What we are looking for

- Experience in creative strategy, paid media or digital marketing.
- Strong understanding of paid social creative, audience behaviour and full-funnel messaging.
- Understanding of organic social and how to achieve cut through on Facebook, Instagram, LinkedIn and TikTok
- Ability to translate performance data into clear creative recommendations.
- Strong copywriting, briefing, presentation and stakeholder management skills.
- Experience collaborating with designers, video editors and content creators.
- Ability to manage multiple brands and projects while maintaining creative quality.

Why G Squared?

G Squared is a performance-focused digital agency headquartered in Chippendale, Sydney. We're an award-winning team that works with some of Australia's leading direct-to-consumer brands across a huge range of industries. Our service pillars — Paid Media, SEO, CRO, Data, Strategy, Web and Creative — work together, not in silos, so your strategies are always integrated and your impact is always amplified.

Perks:

- Hybrid working
- Purpose-built office in Chippendale with breakout zones and collaboration spaces
- Comprehensive training through our partnership with Sydney University
- Paid parental leave + holiday bonus
- Regular team events with a genuinely fun crew

Awards:

- Winner – Best SEO Campaign, APAC Search Awards
- Finalist – Specialist Agency of the Year, Mumbrella Awards 2022
- Finalist – Marketing Agency of the Year, AMI Awards 2025, 2022
- Finalist – Independent & Digital Agency of the Year, AdNews Awards 2021

G Squared is committed to being a diverse and inclusive workspace. We encourage people of all backgrounds to apply.

📌 Creative Consultant (Sydney)
🏢 G Squared
📍 Sydney