Company Description Falcon Group is a leading provider of integrated construction solutions, delivering end-to-end services that keep projects running safely, efficiently, and on schedule. Evolving from a specialist crane services business, the group now supports construction projects from planning and equipment supply through to on-site operation, maintenance, and project support. Through its four specialist businesses—Falcon Cranes, Falcon Mobile Cranes, Falcon Fabrication, and Total Equipment Sales (TES)—Falcon Group offers complete solutions across cranes, lifting, fabrication, energy systems, and equipment hire and supply.

The company serves residential, commercial, mixed-use, and civil projects across Queensland and New South Wales, including Brisbane, Gold Coast, Sunshine Coast, Northern NSW, Central Coast NSW, and regional areas. Falcon Group focuses on modern, well-maintained equipment and long-term partnerships, supporting builders at every stage of the build.

Role Description This part-time Social Media Content Creator role is a hybrid position based in Beenleigh, QLD, with flexibility for some work from home. The Social Media Content Creator will plan, create, and publish engaging content across social platforms to showcase Falcon Group’s projects, capabilities, and team in the construction and crane services industry.

Daily tasks include developing content calendars, co-ordinating with our videographers for capturing photo and video content on-site when required, writing captions and short-form copy, and tailoring posts for channels such as Facebook, LinkedIn,



Instagram, and TikTok.

The role also involves monitoring engagement, responding to comments and messages in a professional manner, and collaborating with internal stakeholders to ensure content aligns with brand guidelines and project priorities. The Social Media Content Creator will track basic performance metrics, suggest improvements based on audience insights, and support other marketing and communication activities as needed.

KEY RESPONSIBILITIES

Social media content creation and scheduling

- Plan and maintain a monthly content calendar across Facebook, LinkedIn and Instagram for each brand
- Write captions and create posts, reels, stories and short-form video
- Schedule posts and keep a steady posting rhythm
- Monitor comments and messages, and flag enquiries to the right person
- Track basic performance (reach, engagement, followers) and share a short monthly summary

Collection of media on site

- Visit project sites, yards and workshops to work with our videographers to capture photo and video, and conduct on site interviews for content
- Coordinate visits in advance with site supervisors and follow all site safety requirements and PPE rules




- Gain consent from staff and clients before featuring them
- Organise and maintain a media library so assets are easy to find and reuse

Event styling and coordination

- Help plan and style company events, such as staff functions, client events, open days and industry expos
- Coordinate suppliers, signage, merchandise and on-the-day setup
- Capture content at events for social media

Marketing material creation

- Design marketing collateral such as flyers, brochures, capability statements and signage
- Create recruitment and job advertising graphics
- Keep all material consistent with each brand's logo, colours and style

Qualifications

- Ability to plan and execute social media content strategies, including content calendars and campaign concepts.
- Strong skills in copywriting and storytelling for short-form social media content, captions, and basic blog-style posts.
- Familiarity with major social platforms (e.g., Facebook, LinkedIn, Instagram, TikTok) and their best practices for engagement and reach.
- Basic skills in using design and editing tools (e.g., Canva, Adobe Creative Suite, or similar) to create on-brand visuals.
- Comfort working in or around construction sites to document projects safely, following all safety guidelines and instructions.
- Effective communication and collaboration skills, with the ability to work independently and manage deadlines in a hybrid setting.
- Previous experience in social media, marketing, communications, or content creation

📌 Social Media Content Creator (Queensland)
🏢 Falcon Group
📍 Queensland