This is a 6-month fixed term contract.

Who is PlaySide Studios?

PlaySide Studios is a agile and creative company that employs individuals across Australia, New Zealand and the UAE. As Australia's largest publicly listed independent video game developer, PlaySide is committed to delivering cutting-edge interactive experiences across mobile, VR, AR, and PC platforms. With a diverse portfolio of more than 60 titles and collaborations with industry giants like Netflix and Activision Blizzard, working at PlaySide is not just a job but an opportunity to be part of an innovating the gaming industry.

Position Overview:

As our Performance Marketing Manager, you will design and execute high-scale user acquisition campaigns that drive profitable growth across our mobile, PC, and console portfolio. Leveraging data-driven strategies and top ad networks, you will collaborate with the team to optimize budgets, test high-converting creatives, and maximize return on ad spend.

Key Responsibilities and Accountabilities:

- Launch and optimize UA campaigns across mobile, PC, and console on core networks (Meta, TikTok, AppLovin, Google, Unity).
- Control budget allocation and advanced bidding strategies (tROAS, CPA) to achieve target payback windows, LTV, and ROAS goals.
- Execute continuous testing across audiences, Custom Product Pages (CPPs), and bid types to reduce CAC and boost retention.
- Manage tracking infrastructure using MMPs (AppsFlyer, Adjust), Gamesight, and SKAdNetwork (SKAN) to navigate privacy-first environments.
- Track and report on core KPIs (CPI, ROAS, LTV, Retention) to provide actionable forecasting for marketing leadership and studio teams.
- Partner with internal creative teams to brief, test, and iterate on high-converting ad formats (UGC, playables) based on performance data.
- Identify, test, and scale alternative UA channels, emerging DSPs, and innovative ad tech.
- Build and maintain direct relationships with ad networks,



MMP representatives, and key agency partners.

What You Bring to the Table:

- 3-4+ years of hands-on performance marketing or user acquisition experience, ideally in the mobile game or app industry.
- Deep expertise managing mid-to-large scale budgets across primary mobile ad networks (Meta Ads, Google App Campaigns, TikTok Ads, AppLovin, Unity Ads).
- Proficiency with Mobile Measurement Partners (MMPs) and Attribution Platforms such as AppsFlyer, Adjust, Gamesight, or Singular.
- Robust understanding of mobile attribution frameworks, including SKAdNetwork (SKAN) and privacy changes impact on iOS/Android user acquisition.
- Advanced analytical mindset with proven experience calculating and optimising toward strict ROAS, LTV, and Payback targets.
- Experience partnering with creative teams to produce and test performance-driven creatives (including playable ads and UGC).

Bonus Points!

- Experience with programmatic DSPs, offerwalls, or influencer marketing for games.
- Proficiency with SQL, Tableau, Looker, or advanced Excel for deep UA data analysis.
- Experience managing UA through mobile soft launch and global launch phases.
- Direct experience with App Store Optimisation (ASO) and Custom Product Pages (CPPs / Google Store Listings).
- Passion for mobile games and a strong grasp of player monetisation models (F2P, IAA, IAP, Hybrid).

What We Offer Here at PlaySide:

- PlayDays - an additional 5 paid days off per year to do something you love.
- Incredible studio based in Docklands with great end-of-trip facilities, and close to multiple public transports options.
- Industry-leading Parental Leave benefits.
- Employee Assistance Program to support mental well-being.
- Mentoring opportunities to help you grow in your role.
- Half-price gym right around the corner just for PlaySiders.
- Social events including Games night, Karaoke nights, Movie Nights (We hire out the cinema!), group activities, and food trucks! Just as some examples!

📌 Performance Marketing Manager (Melbourne)
🏢 PlaySide Studios
📍 Melbourne