Do you know your way around an automotive workshop — and the people who run them? Are you ready to turn your industry experience and relationships into real growth at a venture-backed tech startup?

Good news — we've got the perfect opportunity for you!

We're looking for our first Sales & Relationship Manager to drive Openhood's growth across Western Australia — winning current workshop clients, getting them onboarded properly, and making sure every single one gets the absolute most out of the platform.

About Openhood

Openhood is a new startup building a workshop management platform for the automotive aftermarket.

Paper-based workflows still run most workshops. We replace them with AI voice-driven vehicle inspections, automated reporting, customer communications and end-to-end workflow management. That means:

- Techs spend their time on cars, not paperwork. They talk through the inspection as they work, and Openhood turns it into a report.
- Service advisors spend their time with customers, not chasing notes and approvals.
- Workshop Owners get faster throughput and a clear view of the whole workshop.

Openhood is live in pilot workshops across Perth. We’re learning from techs and advisors every day as we get ready for commercial launch.

Openhood is a startup of RAC WA Strategic Innovation, BetterLabs. When you join Openhood, you become an RAC employee working in a startup, with the best of startup culture and the stability of a large organisation.

This is a rare chance to join a venture-backed business at a pivotal moment. You’ll have the backing, relationships and platform to build something with real scale and lasting impact.

About the Role The Founding Sales & Relationship Manager is Openhood's primary driver of growth, working directly with Openhood's Founder & CEO to build our pipeline of workshop clients, convert prospects into signed agreements, and own each client's journey from first conversation to fully live — and beyond.

The automotive aftermarket is relationship-driven. Trust travels through networks, not inbound channels. This role is for someone who can walk into a workshop and speak the owner's language — bays, techs, throughput,



comebacks — and turn a warm conversation into a signed agreement and a thriving client.

You'll have a genuine seat at the table helping shape our growth, product and commercial strategy. Success means a growing pipeline, signed workshops, flawless onboarding, and a reputation for Openhood as the platform serious workshop operators choose.

This is a Perth-based role with most of your time on the road visiting workshops across the metro area — home base is our office at FLUX, 191 St Georges Terrace.

What You'll Be Doing

- Own the new business pipeline — from first cold conversation to signed agreement
- Research, map and target aftermarket workshops across your territory, building pipeline through outreach, walk-ins, referrals and industry networks
- Run discovery and product demonstrations that show exactly how Openhood pays for itself in a working workshop
- Own onboarding end-to-end — setup, data migration, team training and go-live — so adoption sticks in the first 30 days
- Drive adoption and expansion — regular check-ins and reviews that grow accounts (more bays, more features, more sites) by proving value month after month
- Represent Openhood at industry events, trade nights and supplier/network functions as a credible, trusted voice
- Be the voice of the workshop — capture feedback, pain points and feature requests from the floor and feed them straight into the product team
- Keep clean records — accurate pipeline, activity and client health data, with reporting against monthly targets for new clients, activations and retention

About You

You know automotive, build trust easily and can turn a good conversation into a signed agreement — and a long-term client. You’re curious, collaborative and ready to help build a startup from the ground up.

You’ll bring





- Automotive aftermarket experience — in workshops, parts, software or services; time as a technician or service advisor is a plus
- A track record in sales, business development or account management, with confidence building pipeline and closing deals
- The ability to demonstrate software, explain its value and help workshop teams adopt it; B2B SaaS experience is a bonus
- Strong communication skills, commercial instinct and a genuine focus on lasting relationships
- A resourceful, hands-on approach and the confidence to work independently as plans evolve
- A current driver’s licence and willingness to visit workshops most days

What We Offer An opportunity at Openhood is more than a job — it's a chance to help build WA's next big success story.

- Startup culture, corporate stability – the pace, ownership and impact of working in a startup, backed by the stability and support of a big corporate
- Professional growth – career development and training opportunities, with a clear pathway to lead the sales function as Openhood scales
- Flexibility – flexible working arrangements to support work-life balance
- Perks & discounts – RAC member benefits and staff discounts across travel, insurance, entertainment, free roadside assistance and more
- Wellbeing – in-house health and wellness programs
- Support – paid parental leave and the option to purchase additional leave
- Competitive salary + commission + super

As an Equal Opportunity Employer, RAC values inclusivity and promotes a workplace that actively seeks to welcome contributions from all people. We encourage people of all abilities, Aboriginal and Torres Strait Islanders, diverse cultures and backgrounds, LGBTIQ+ identities, and all age groups to apply.

Ready to build something big? Apply now and help us reshape the automotive industry!

How to Apply To apply, you’ll need to complete our video interview as the first step in the recruitment process. It’s your chance to introduce yourself, share your experience and tell us why you’d be a great fit for Openhood.

? https://betterlabs-interviews.vercel.app/founding-sales-relationship-manager

📌 Founding Sales & Relationship Manager - Automotive (Perth)
🏢 BetterLabs
📍 Perth