Who We Are

Embark on an exciting opportunity with The Sorbent Paper Company, Australia's trusted household paper products business since 1952. As we continue to grow and evolve, we are expanding our Consumer division through the acquisition of two iconic feminine care brands, Carefree and Stayfree.

This is a rare opportunity to shape the future of renowned brands that have supported Australian consumers for generations. Through innovation, category leadership, and a deep understanding of shopper needs, we are committed to driving growth in the feminine care category while improving consumer experiences and outcomes.

When you join us, you become part of a team where collaboration, innovation and accountability are valued. You'll have the opportunity to influence strategic direction, work alongside talented commercial and marketing professionals, and play a critical role in building the next chapter of our consumer business.

Are you ready to make a difference?

About the Role

Reporting directly to the Chief Executive Officer, this highly visible leadership role will play a critical part in shaping Sorbent's future consumer portfolio strategy and delivering sustainable category leadership.

You will work closely with the Executive Leadership Team, key retail partners, and global stakeholders to drive market growth, accelerate innovation and establish Sorbent as a significant player within the feminine care category.

As Senior Category Manager you will own the strategic vision and commercial performance of the portfolio across Australia.

As the organisation's category authority, you will lead the development and execution of growth strategies that enhance market share, strengthen retailer partnerships, identify innovation opportunities and maximise profitability.

This role requires a commercially astute and influential leader who combines deep consumer understanding with strong category management expertise and a proven track record in feminine care, personal care or adjacent health and wellness categories.

Key Responsibilities





Strategic Category Leadership

- Define the long-term category vision aligned with Sorbent's overall business strategy.
- Identify emerging consumer, retailer and market trends to unlock growth opportunities.
- Act as the executive category lead, influencing business-wide decisions and investment priorities.
- Present category strategies and business performance directly to the CEO and Executive Leadership Team.

Commercial Growth & Category Performance

- Drive revenue, profit and market share growth across all Sorbent brands.
- Lead strategic pricing, promotional and portfolio optimisation initiatives.
- Identify opportunities to accelerate category expansion, penetration and shopper engagement.
- Partner with Sales, Finance and Supply Chain to optimise commercial outcomes.

Retail & Customer Leadership

- Build and maintain strategic relationships with key retail partners including Coles, Woolworths, Chemist Warehouse, Priceline and major pharmacy groups.
- Influence retailer decision-making through compelling insights and category recommendations.

Consumer & Shopper Insights

- Convert consumer and shopper insights into winning commercial strategies.
- Leverage NielsenIQ, Circana, Quantium and retailer data platforms to identify opportunities.
- Champion evidence-based decision making across the organisation.
- Lead category storytelling and executive-level business reviews.

Innovation & Portfolio Development

- Own the innovation pipeline and category roadmap.
- Identify future trends and whitespace opportunities within Feminine Care and Women's Health.

What We're Looking For

- 10+ years' experience in senior Category Management,



Category Leadership, Category Development or Commercial Leadership roles within FMCG.
- Demonstrated experience within Feminine Care, Personal Care, Women's Health, Intimate Care, Baby Care or Health & Wellness categories is mandatory.
- Proven track record of delivering category growth, market share gains and commercial results within branded consumer products.
- Extensive experience working with major retailers including Coles, Woolworths, Chemist Warehouse, Priceline and equivalent channels.
- Strong executive stakeholder engagement and influencing capability.
- Experience leading category strategy at a national or regional level.

Technical Capability

- Advanced expertise in NielsenIQ, Circana (IRI), Quantium and retailer data platforms.
- Strong commercial and financial acumen with experience managing category P&L; performance.
- Advanced analytical capability with proficiency in Excel, Power BI and category management tools.

Leadership Attributes

- Strategic thinker with solid commercial instincts.
- Executive presence and ability to influence at Board and C-suite level.
- Proven ability to lead through change and drive organisational transformation.
- Collaborative leader who can bring together cross-functional teams.
- Entrepreneurial mindset with the ability to balance strategic thinking and execution.
- Passion for consumer brands, innovation and category growth.

Why Join Sorbent?

- Report directly to the CEO and play a key role in shaping Sorbent's future growth strategy.
- Lead two of Australia's most recognised feminine care brands.
- Significant visibility across local and global leadership teams.
- Opportunity to build and scale a newly acquired category platform.
- Influence major strategic and commercial decisions across the organisation.
- Join an ambitious Australian business during a period of transformation and growth.

Apply now and help lead the next chapter for Carefree, Stayfree and The Sorbent Paper Company.

📌 Senior Category Manager (Box Hill South)
🏢 Sorbent Paper Company
📍 Box Hill South