About the Role

We are seeking an In-App Campaign & Engagement Specialist to plan, design, and optimise in-app campaigns, bonuses, and promotional activities. You will turn business goals into structured campaign logic, user flows, and PRDs, then use data to iterate on performance. This role suits someone with robust product thinking and experience in campaign planning, CRM/lifecycle, or growth on consumer mobile products — not traditional offline or brand-only marketing.

Key Responsibilities
Plan in-app campaign calendars aligned to retention, conversion, reactivation, and ARPU goals
Design campaign concepts: eligibility rules, reward mechanics, user flows, edge cases, and page/interaction logic
Write explicit PRDs and campaign briefs (Axure/Figma wireframes a plus) for product and engineering delivery
Work cross-functionally from concept → launch → post-launch optimisation
Analyse campaign performance (cohorts, funnel, ROI, uplift) and recommend refinements
Identify new opportunities from user behaviour, segmentation, and market insights
Support A/B tests and structured experimentation where applicable




Collaborate with Product Operations and Analytics on measurement and learnings

Requirements
Bachelor’s degree or equivalent experience
5 years in product planning, in-app campaign/growth, CRM/lifecycle, or related roles on internet or mobile consumer products (3 years for exceptional candidates)
Solid logical thinking and structured problem-solving
Proficiency in Axure (or similar) and PRD writing
Data-informed decision making; comfortable reviewing dashboards and test results
Excellent communication and stakeholder management
Full Australian work rights
. Can Speak and Write Mandarin is a must

Nice to Have
Experience with bonus/promo mechanics, leaderboards, missions, or gamified engagement
Background in gaming, sports, fintech, or subscription/consumer apps
Hands-on SQL or campaign analytics tools
Familiarity with user segmentation, churn win-back, or VIP/high-value user programs
Experience in Online Betting Industry.
Prior people management experience (optional

📌 In App Engagement Specailist Melbourne
🏢 Pearson Carter
📍 Melbourne