Light My Bricks is a premium LED lighting brand for LEGO® sets, founded in **** by Kenny Lee, a LEGO® builder who wanted something that didn't exist. Today we've sold 500,000+ lighting kits to 100,000+ builders across 60+ countries and earned 37,000+ five-star reviews.
We make the LEGO® experience better. Not by adding generic lights. We engineer precision lighting systems researched and calibrated for each set individually, designed to look like the real thing. Our customers are adults: surgeons, lawyers, architects, collectors, franchise fans. They invest seriously in their builds and display them with pride. The lit display is the payoff for the time and money they have put into a set. It needs to look exactly right and our content needs to speak to that.
We're a lean, ambitious team in Knoxfield, VIC. We move fast, we build things properly, and we're growing quickly. This is a genuine opportunity to own a channel at a brand that has a real community, real product, and real momentum.
The Role
This is a full-time role for someone who lives and breathes social media. You'll own our social channels end-to-end: strategy, content creation, community, calendar, analytics, and continuous improvement. You'll also create ad content for our digital team and collaborate closely with our design and marketing teams to make content that genuinely performs.
We're not looking for someone to post and ghost. We're looking for someone proactive, creative, and data-literate who can think in hooks, obsess over retention, and produce content that makes people stop scrolling. Versatility matters here. You'll be in front of the camera as much as behind it, and you'll use every tool available to do your best work.
KEY RESPONSIBILITIES
Social Media Management
Own and manage all LMB social channels: Instagram, TikTok, Facebook, YouTube Shorts and any emerging platforms relevant to our audience
Build, maintain and execute the content calendar using ClickUp, creating and managing cards, timelines, campaign briefs and content schedules to keep everything on track
Schedule and publish content across all platforms using Metricool, maintaining a consistent and strategic posting cadence
Develop and implement a social strategy that grows followers, increases engagement and drives traffic to lightmybricks.com
Monitor, analyse and report on channel performance using Meta, Metricool or other analytics tools, including watch time, reach, engagement rate, follower growth, skip rate, link clicks and any metric that matters
Content Creation
Shoot, edit and publish short-form video content for Instagram Reels, TikTok and YouTube Shorts from concept through to final cut
Get in front of the camera when needed: presenting products, voicing over content, telling stories and being the face of a piece of content. Versatility is as important as craft
Write hooks, captions, scripts and cards that are punchy, platform-native and built to retain viewers
Capture in-the-moment behind-the-scenes and lifestyle content that feels authentic rather than produced
Create static content, including graphics, carousels,



stories and product imagery, that maintains our premium visual brand
Produce ad creative for our digital marketing team, including video ads and static assets optimised for Meta and Google
Direct and brief internal shoots, including working with design team talent and on-camera talent, to capture the content we need
Strategy, Planning and Tools
Analyse performance data across all channels and use it to improve. What hooks are working, where viewers are dropping off, what formats are driving results
Develop and test content hypotheses: hook styles, formats, lengths, posting times, caption approaches
Use AI tools including Claude to support ideation, hook development, script writing, calendar management and workflow efficiency. We are a team that embraces smart tools to do better work, and we want someone who shares that mindset and knows how to apply them thoughtfully without losing the human voice that makes content connect
Track competitor and market trends in the LEGO® collector, display, home décor, hobby and premium lifestyle spaces, particularly brands and creators targeting adults who build and display LEGO® sets as a centrepiece in their home
Present regular performance reports and strategic recommendations to the broader team
Work closely with our design team to direct and brief product shoots, lifestyle content and campaign assets
Collaborate with our marketing team on campaign rollouts, launch content, email tie-ins and promotional calendars
Brief and manage external talent, creators or videographers when needed
Manage your own time and workload independently. This is a role with real ownership and we expect someone who can run with it
WHO WE ARE LOOKING FOR
Experience and Skills
Proven experience managing social media channels for a brand, not just posting, but growing, strategising and analysing
Strong hands-on content creation skills: video shooting and editing (Reels, TikToks, Shorts), graphic design, copywriting
Comfortable in front of the camera: presenting, doing voice overs, appearing in content when needed, not just operating from behind the lens
Deep understanding of short-form video: hooks, retention mechanics, watch time optimisation, algorithm behaviour on TikTok, Instagram and YouTube
Experience creating paid ad creative for Meta and/or Google
Confident with analytics, including Meta Ads Manager, Metricool, platform dashboards or similar tools
Experience with project management tools like ClickUp or equivalent for calendar and content management
Comfortable with or actively curious about using AI tools like Claude to support ideation, scripting and workflow. We are not looking for someone who outsources their thinking to AI,



we're looking for someone who uses it intelligently as part of a strong creative process
Who You Are
You live on social media, not just as a user, but as someone who notices what works, why it works, and how to replicate it
You have a genuine connection to the world we operate in: LEGO®, collecting, hobby culture, display, craftsmanship, or premium lifestyle. Our audience is passionate, knowledgeable and critical. They can spot content that doesn't understand them from a mile away. You need to genuinely get them
You're proactive and self-directed. You don't wait to be told what to post. You come with ideas, you test them, and you report on what happened
You're versatile, equally comfortable scripting a hook, editing a Reel, presenting to camera, writing a caption, or directing a shoot
You're creative and original in your approach to hooks, formats and storytelling, but you also understand that creativity without data is just art
You manage your time well and can handle multiple content streams, deadlines and campaign cycles simultaneously
You're hungry. You want to build something. This isn't a job to you. It's a channel you want to own and grow
WHAT GREAT LOOKS LIKE IN THIS ROLE
A great performer in this role is someone who treats LMB's social channels like their own. They're posting consistently and strategically, experimenting with recent formats, reading the data, adjusting their approach, and always looking for the next thing that's going to grow the channel. They're in front of the camera when it calls for it, behind it when it doesn't, and equally strong in both places. They collaborate naturally with design and marketing, keep ClickUp organised, use Metricool properly, and apply every tool available, including AI, to produce content that genuinely performs. They understand our audience deeply because they're not far from it themselves.
ABOUT OUR AUDIENCE
Our primary customer is an adult, typically aged 35 to 55, who builds LEGO® sets as a genuine passion and displays them with pride. The display is the whole point. A lit set on a shelf is a centrepiece, a tribute, something they look at every day. That emotional connection to display is what drives purchases and what our content needs to reflect. This is not a casual audience. They are passionate, knowledgeable and critical. Content that doesn't feel authentic to the world they love will be called out immediately.
Our secondary audiences include AFOL collectors (Adult Fans of LEGO®) who are deeply embedded in the LEGO® community, and franchise fans: Star Wars, Harry Potter, Lord of the Rings and Marvel, who see a lit display as a tribute to something they love. Understanding these audiences and what genuinely resonates with them is central to this role. Experience in or passion for LEGO®, hobby culture, collecting or a related space is a real advantage.
We're not hiring based on years of experience alone. We're hiring based on quality of thinking, quality of content, and cultural fit. Show us what you can do.
#J-*****-Ljbffr

📌 Social Media Manager / Content Creator (Melbourne)
🏢 Light My Bricks Pty
📍 Melbourne