Be a part of sharing special places and shaping lasting memories with Australia's leading experiential tourism business.
About Journey Beyond
Journey Beyond is Australia's leading experiential tourism group, operating 35 brands across Australia and New Zealand that connect guests to the land and to each other.
The group was formed in **** and now includes:
Rail & Touring: Iconic trains: The Ghan, Indian Pacific, Great Southern, The Overland and Vintage Rail Journeys, the Murray Princess, Adelaide Sightseeing, premium small-group outback operator Outback Spirit and New Zealand coach tour specialist Grand Pacific Tours.
Resorts & Lodges: Ayers Rock Resort, Kakadu Crocodile Hotel, Kingfisher Bay Resort and K'gari Beach Resort, Sal Salis Ningaloo Reef and Monarto Safari Resort.
Experiences & Attractions: Cruise Whitsundays, Rottnest Express, Sailaway Port Douglas, Horizontal Falls Seaplane Adventures, Darwin Harbour Cruises, Journey Beyond Cruise Sydney, Melbourne Skydeck, Eureka 89, Alice Springs Telegraph Station, Exmouth Dive and Whalesharks Ningaloo, Mosman Gorge Cultural Centre, Captain Cook Cruises Sydney & Perth, Starship Sydney, The Jackson, Bells Functions, Swan Valley Tours, Red Cat Adventures, Whitsunday Jetski Tours, K'gari Explorer Tours, and Island Connections: Bruny Island, the Whitsundays, K'gari, Darwin -Mandorah, Tiwi Islands and Groote Eylandt.
About The Role
The Marketing Executive will support the planning, development, execution and ongoing management of marketing campaigns for Journey Beyond's Rail & Touring Division. This role will support various brands in creative applications, website and social media content, media partnerships, eDM, collateral and brochure content. This role will work closely with the Journey Beyond Marketing & Communications team on brand positioning and management,



new customer acquisition, repeat loyalty initiatives and commercial results contributing to overall business performance.
This role is based in our Adelaide North Terrace office. Travel may be required as you will be required to work with teams in multiple locations. You must have the flexibility to travel as required.
Key responsibilities include:
Assist in the development and management of annual marketing plans and budgets
Develop, implement and execute marketing campaigns across all media channels and platforms (print, native advertising, digital, search, social, radio and OOH)
Management of campaign media including bookings and material deadlines
Identifying campaign effectiveness and making recommendations
Contribute analysis and insights to monthly marketing reports, marketing plans and post-campaign reports
Contribute to briefs, production and on shoot management of all asset capture, e.g. video and still shoots
Ensure campaign creative and all branded collateral is created and executed in adherence to brand guidelines
Ensure website content is kept up to date and aligned with campaign communication and initiatives
Support the development of a social media strategy, managing the social media calendar, content publishing, ongoing community engagement and management
Management of the yearly marketing, email and activity planning document
Assisting in the organizing and execution of PR events,



activations and media famils
Assisting with the creation of high quality, engaging content for paid, owned and earned channels
Overseeing all onsite collateral
About You
You are an energetic, self-starter with the ability to demonstrate that you are highly organised with strong time management skills. You have the ability to adapt quickly and professionally to new and evolving situations, while having the ability to showcase your initiative and creative thinking skills.
You will also have:
Bachelor's degree in Marketing or Communications
3 years in a similar role highly desirable
Experience in the travel or hospitality industry highly desirable
Proven success in managing multiple campaigns with a strong foundational knowledge in digital marketing through SEM, SEO and Social
Proven experience in managing campaign creative executions including brochures, print and other advertising formats
Experience with website content management systems would be desirable
Basic experience with Google Analytics would be desirableWorks well in a fast paced, multi-business environment with tight deadlines
Outstanding interpersonal skills, with the ability to build and establish stakeholder relationships
Exceptional attention to detail
Highly proficient in all Microsoft Suite programs
What We Offer
Generous discounts on Journey Beyond travel and experiences
Study Assistance Policy
Employee Referral Policy
Parental Leave program
Purchased Leave policy
Private Health discounts
Employee Assistance Program
Discounts on Journey Beyond merchandise
Adaptable working environment
Successful candidates are required to provide a current National Police Clearance.
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📌 Marketing Executive (Adelaide)
🏢 Journey Beyond
📍 Adelaide