Key responsibilitiesDeveloping and implementing social media strategies across platforms including Instagram, Facebook and TikTokPlanning, filming, editing and publishing engaging short-form video content, including Reels, TikToks, training demonstrations, member stories and promotional videosDeveloping and maintaining a structured social media content calendar aligned with business objectives, promotional campaigns and membership offersCreating written, visual and video content that communicates ACTV's training philosophy, services, member results and brand identityManaging the business's social media accounts, including scheduling posts, monitoring engagement, responding to relevant comments and messages, and maintaining a consistent brand voiceDeveloping and executing digital content campaigns to promote memberships, introductory offers, studio events and community initiativesCapturing and producing content featuring training sessions, coaches, members and studio activities, with appropriate consent and permissionsMonitoring social media analytics and preparing reports on reach, engagement, audience growth, website traffic and enquiry generationAnalysing content performance and adapting strategies to improve audience engagement,



lead generation and conversionCollaborating with the business owner to align social media activity with broader marketing strategies and commercial objectivesAbout youRelevant qualifications in social media marketing, digital marketing, marketing, communications, content creation or a related field, or equivalent relevant qualified experienceDemonstrated experience creating and managing social media content for a business, brand or organisationPractical experience filming and editing short-form video content using appropriate editing software and mobile content-production toolsExperience managing business social media accounts, developing content calendars and implementing social media campaignsUnderstanding of social media analytics, audience engagement, content performance and digital marketing principlesStrong written and verbal communication skills, with the ability to create engaging content for a defined target audienceDemonstrated ability to plan, produce and publish content independently while meeting deadlinesExperience in the fitness, health, wellness or lifestyle industryA portfolio of previous social media content or digital marketing work
#J-*****-Ljbffr

📌 Social Media Specialist (Melbourne)
🏢 ACTV Eastern Melbourne
📍 Melbourne