About the Role

As Social Media Coordinator, you will deliver social media strategy and activity across TikTok, Instagram, Facebook and YouTube for the Margaret River Region and Capes Foundation's visitor experience brands. You're curious, creative, and genuinely passionate about the region, with a keen eye for what's engaging on social media and have the technical skills to turn stories into various scroll-stopping, on-brand content pieces.

You must be based in region (Busselton to Augusta), with the main office based in Margaret River.

Key Responsibilities

Content & Strategy

- Shape and grow the Margaret River Region destination and Capes Foundation accounts, building understanding and appreciation of place among target audiences through engaging storytelling.

- Contribute to the broader content strategy and bring it to life through delivery on the social media content calendar.

- Create and curate high-quality, on-brand content (copywriting, photography and video) across TikTok, Instagram, Facebook and YouTube.

- Produce and curate regional content that aligns with brand guidelines and brand values

- Respond to emerging content trends and platform features (e.g. Reels, TikTok trends), creating or collaborating on timely content.

- Assist broader marketing team as required.

Production

- Coordinate photo and video shoots to produce new content as directed.

- Attend regional events and famils to capture content as required.

Community & Paid

- Publish organic content across all channels and manage the content publishing schedule.

- Engage with comments and messages across all platforms in a timely, professional and on-brand manner.

- Manage targeted paid social activity as directed by the Marketing Content Manager.





Reporting & Collaboration

- Monitor, track and report on social media performance metrics regularly, providing insights to inform strategy.

- Monitor social media trends, tools and platforms, staying current on best practices and emerging technology.

- Collaborate with other teams across MRBTA to support broader marketing and destination goals.

Skills and Experience

- 3+ years' experience in a social media marketing role.

- Demonstrated experience creating social content, including coordinating photo and video shoots.

- Hands-on experience managing multiple social platforms across different brands and audiences (TikTok, Instagram, Facebook, YouTube).

- Strong attention to detail with a creative eye.

- Sharp copywriting skills with correct spelling and grammar.

- Ability to curate photography, video and copy through a brand lens.

- Proficient in smartphone photography and videography.

- Highly personable and professional, able to build rapport across a wide range of people and businesses.

- Genuine passion for the Margaret River Region, Capes Foundation experiences and sustainable local tourism across a variety of pillars.

- Availability to attend events, post and respond to comments/messages outside standard office hours/days.

What we offer

- A fun and diverse role with many touchpoints across people, nature,



produce, culture, attractions, and the arts.

- An opportunity to explore and uncover new and compelling stories about the Margaret River Region and Capes Foundation

- A highly skilled, passionate, creative and supportive marketing team.

- Primarily Monday-Friday office-based role in the heart of Margaret River, with opportunities to get out and about in the region to capture content.

About MRBTA and Capes Foundation

The Margaret River Busselton Tourism Association (MRBTA) is a self-funded, for-purpose, incorporated association with over 50 years’ experience in supporting the Margaret River Region to thrive through tourism.

As Australia's largest Local Tourism Organisation (LTO) we support over 700 member businesses, undertake destination marketing and visitor servicing on behalf of the region, and work collaboratively with partners on regional development initiatives.

Our Capes Foundation cares for eight nature and heritage-based attractions in our Region: Ngilgi, Mammoth, Lake and Jewel Caves; Cape Naturaliste and Cape Leeuwin Lighthouses; Capes Raptor Centre; and Forest Adventures.

MRBTA also operates South West Aviation Services, providing professional aviation ground handling services at Busselton Margaret River Airport.

We employ over 170 staff between Busselton and Augusta, who share a common passion for the region, and are driven by a vision to produce outcomes from tourism which make it a better place to live, work and visit.

How to Apply

Please apply online via Seek, including your CV and a cover letter addressing how your skills and experience align with the duties and requirements outlined above.

📌 Social Media Coordinator (Margaret River)
🏢 Margaret River Busselton Tourism Association
📍 Margaret River