Basketball Australia (BA) is the national governing body for one of the country’s fastest-growing and most-loved sports. In partnership with our State and Territory member associations, we lead, develop and promote the game from grassroots participation through to our world-class national teams
- the Boomers, Opals, Rollers, Gliders and 3x3 programs.

With the launch of our 2025–2028 Strategic Plan, our ambitious Basketball 2040 Vision, Innovate RAP, and Women & Girls Strategy, BA is entering a period of significant growth and momentum. Our mission is simple and powerful: for basketball to be Everybody’s Game.

Our Values of Belonging, Safety, Leadership, Excellence & Teamwork are at the core of what we do and guide our behaviour, decision-making and culture across the organisation, enabling us to meaningfully contribute to a sport that inspires millions.

The Chance:

This is an exciting and rare opportunity for a Content & Brand Manager to join Basketball Australia. This newly created position will play a vital role in leading the development and delivery of an organisation-wide content approach spanning BA, Australian national teams, participation programs, pathways, events and other key initiatives.

The Content & Brand Manager will also be responsible for stewardship of Basketball Australia’s brand portfolio, ensuring BA and our national team brands are represented consistently and effectively across content, campaigns, events and commercial activity and organisational collateral.

We are seeking a passionate creative to help bring together content, brand, digital and communications activity across BA’s owned channels and broader audience touchpoints. Based at the State Basketball Centre in Wantirna South, Victoria, this permanent full-time position.





Key responsibilities
include (more information can be found on the position description, available on our website):

- Content Strategy, Planning & Delivery: Lead the development and implementation of Basketball Australia’s content strategy and annual content plan, aligned to the BA Strategic Plan and Australian Basketball 2040 Vision.
- Social media & Audience Engagement: Lead Basketball Australia’s social media strategy across BA, national team and relevant program channels and provide strategic direction on content priorities, platform strategies, publishing cadence and audience engagement.
- Brand Leadership & Creative Direction: Maintain and strengthen consistent application of brand identity, tone of voice and creative standards across the organisation as the day-to-day custodian of BA’s brand and national team brand portfolio.
- National Teams, Events & Campaigns: Lead content and owned-channel planning around Australian national team campaigns, tournament windows and major basketball moments designed to build awareness, engagement and affinity for the Boomers, Opals, Rollers, Gliders, 3x3 and junior national teams.
- Commercial & Partner Integration: Lead the development and delivery of high-quality partner content and creative assets across BA and national team channels, aligned to contractual obligations,



campaign objectives and brand standards.
- Campaign & Program Support: Partner with Participation, Game Development, High Performance, Pathways, Events, Integrity and other internal teams to develop content and creative support for key organisational priorities and support awareness campaigns for initiatives such as Safe Sport and other whole-of-sport priorities.
- Team Leadership & Operations: Lead, develop and support the Social Media Coordinator and Senior Brand Designer. Establish clear priorities, objectives and ways of working across the Content & Brand team.
- Performance, Insights & Optimisation: Establish and monitor content and social media KPIs aligned to organisational objectives, using channel performance, audience behaviour and content insights to improve future planning and production.

Experience:

You have at least 7 years’ experience in content, social media, brand, creative or marketing related discipline, ideally within the sport, entertainment and/or media industry. You can develop and deliver content strategies across multiple channels and audiences, with a strong understanding of platform formats, audience behaviours and content best practice.

You thrive in fast-paced environments and don’t mind switching from hands-on to strategic work as you manage multiple priorities at once. You understand the importance of planning and prioritisation and are comfortable in leading multidisciplinary teams to achieve organisational priorities. You are a proactive, problem-solver known for your ability to engage an audience through your strong creative judgement. You have excellent relationship-building skills, with both internal and external stakeholders, and ar

📌 Content & Brand Manager (Melbourne)
🏢 Basketball Australia
📍 Melbourne