Light My Bricks is a premium LED lighting brand for LEGO® sets, founded in 2016 by Kenny Lee, a LEGO® builder who wanted something that didn't exist. Today we've sold 500,000+ lighting kits to 100,000+ builders across 60+ countries and earned 37,000+ five-star reviews.

We make the LEGO® experience better. Not by adding generic lights. We engineer precision lighting systems researched and calibrated for each set individually, designed to look like the real thing. Our customers are adults: surgeons, lawyers, architects, collectors, franchise fans. They invest seriously in their builds and display them with pride. The lit display is the payoff for the time and money they have put into a set. It needs to look exactly right and our content needs to speak to that.

We're a lean, ambitious team in Knoxfield, VIC. We move fast, we build things properly, and we're growing quickly. This is a genuine prospect to own a channel at a brand that has a real community, real product, and real momentum.

The Role

This is a full-time role for someone who lives and breathes social media. You'll own our social channels end-to-end: strategy, content creation, community, calendar, analytics, and continuous improvement. You'll also create ad content for our digital team and collaborate closely with our design and marketing teams to make content that genuinely performs.

We're not looking for someone to post and ghost. We're looking for someone proactive, creative, and data-literate who can think in hooks, obsess over retention, and produce content that makes people stop scrolling. Versatility matters here. You'll be in front of the camera as much as behind it, and you'll use every tool available to do your best work.

KEY RESPONSIBILITIES





Social Media Management

- Own and manage all LMB social channels: Instagram, TikTok, Facebook, YouTube Shorts and any emerging platforms relevant to our audience
- Build, maintain and execute the content calendar using ClickUp, creating and managing cards, timelines, campaign briefs and content schedules to keep everything on track
- Schedule and publish content across all platforms using Metricool, maintaining a consistent and strategic posting cadence
- Develop and implement a social strategy that grows followers, increases engagement and drives traffic to lightmybricks.com
- Monitor, analyse and report on channel performance using Meta, Metricool or other analytics tools, including watch time, reach, engagement rate, follower growth, skip rate, link clicks and any metric that matters

Content Creation

- Shoot, edit and publish short-form video content for Instagram Reels, TikTok and YouTube Shorts from concept through to final cut
- Get in front of the camera when needed: presenting products, voicing over content, telling stories and being the face of a piece of content. Versatility is as important as craft
- Write hooks, captions, scripts and cards that are punchy, platform-native and built to retain viewers
- Capture in-the-moment behind-the-scenes and lifestyle content that feels authentic rather than produced
- Create static content,



including graphics, carousels, stories and product imagery, that maintains our premium visual brand
- Produce ad creative for our digital marketing team, including video ads and static assets optimised for Meta and Google
- Direct and brief internal shoots, including working with design team talent and on-camera talent, to capture the content we need

Strategy, Planning and Tools

- Analyse performance data across all channels and use it to improve. What hooks are working, where viewers are dropping off, what formats are driving results
- Develop and test content hypotheses: hook styles, formats, lengths, posting times, caption approaches
- Use AI tools including Claude to support ideation, hook development, script writing, calendar management and workflow efficiency. We are a team that embraces smart tools to do better work, and we want someone who shares that mindset and knows how to apply them thoughtfully without losing the human voice that makes content connect
- Track competitor and market trends in the LEGO® collector, display, home décor, hobby and premium lifestyle spaces, particularly brands and creators targeting adults who build and display LEGO® sets as a centrepiece in their home
- Present regular performance reports and strategic recommendations to the broader team
- Work closely with our design team to direct and brief product shoots, lifestyle content and campaign assets
- Collaborate with our marketing team on campaign rollouts, launch content, email tie-ins and promotional calendars
- Brief and manage external talent, creators or videographers when needed
- Manage your own time and workload independent

📌 Social Media Manager (Melbourne)
🏢 Light My Bricks Pty
📍 Melbourne