We’re looking for a technically minded Paid Media Specialist to manage and optimise digital advertising campaigns across our growing portfolio of businesses, including Durack Civil and Boldstone.
We have an in-house creative team producing high-quality content and campaigns. We need someone who knows how to make that content perform.
This is a hands‑on role focused on the technical side of digital advertising, audience targeting, data analysis and continuous campaign optimisation.
What You’ll Be Doing
Setting up, managing and optimising Meta (Facebook and Instagram) and LinkedIn advertising campaigns.
Managing audience targeting, custom audiences, lookalike audiences and retargeting.
Working with customer databases and CRM data to improve campaign targeting.
Monitoring campaign performance and adjusting budgets towards the best-performing advertisements.
A/B testing audiences, placements, creative variations and campaign structures.
Managing Meta Pixel, Conversions API and conversion tracking.
Tracking lead quality, cost per lead, conversions and return on advertising spend.
Preparing simple weekly performance reports with clear recommendations.
Working alongside our creative team to identify which content is performing and where improvements can be made.
Staying across platform updates, algorithms and current advertising tools.