This role owns marketing strategy and execution across the full Fortidia ANZ portfolio (PACK & SEND Australia and Current Zealand, Kwik Kopy Australia) - a cross-brand remit spanning multiple networks. You will lead and develop a marketing team, setting priorities, allocating workload and building AI-native ways of working across the team. You will act as the senior architect of the group's AI-first marketing operating model - designing, building and governing the automated workflows that run social publishing, internal communications, reporting and newsletter production across brands. You will own the AI transformation agenda for marketing: evaluating, building and integrating AI tools and agentic workflows into core operations, with direct, hands‑on technical involvement (including scripting/coding, API integrations and automation platforms) rather than delegating this to external vendors.

Key responsibilities

- Lead, coach and develop a marketing team across both brands, setting goals, reviewing performance and building AI fluency within the team
- Plan resourcing and workload across brands and campaigns, ensuring consistent delivery standards across the network
- Act as a role model for AI‑first ways of working, embedding new tools and workflows into the team's day‑to‑day practice
- Design, build and maintain AI‑driven automation across the four core marketing processes: social media publishing, internal communications, reporting, and newsletter production - at a workflow/agentic level, not single-task assistance
- Directly build and/or configure integrations between marketing systems and AI tools (e.g. APIs, automation platforms such as Zapier/Make/n8n, LLM API usage, scripting in Python or similar) to remove manual steps from marketing operations




- Evaluate AI vendors and tools, running technical proof‑of‑concepts and owning build‑vs‑buy decisions for marketing automation
- Establish governance, quality control and measurement frameworks for AI‑generated and AI‑assisted marketing output across the network
- Lead the ongoing AI‑first review and redesign of marketing processes across brand/ADV, social, eDM and local area marketing, translating findings into technical roadmaps and implementation plans
- Set and align marketing priorities, campaign calendars and reporting cadence across PACK & SEND (ANZ) and Kwik Kopy (Australia)
- Own network‑wide marketing reporting: define KPIs, build automated reporting workflows, and present performance and AI‑driven efficiency gains to the VP Marketing and franchise stakeholders

About you

- Minimum 10 years’ experience in Team Management within Marketing, with a substantial track record leading and managing marketing teams
- Proven experience operating across multiple brands or business units simultaneously, ideally within a franchise, network or multi‑site business model
- A background in the freight/logistics and/or printing industries is highly regarded, given the operating context of both brands
- Mandatory: a proven, demonstrable track record of integrating AI tools into marketing operations at a technical level - including hands‑on coding/scripting, API integrations, and building or configuring automation workflows (not solely prompting or using off‑the‑shelf AI features)
- Ability to speak concretely and in technical detail to AI systems you have built or implemented
- Excellent stakeholder management and leadership communication skills, with credibility to influence Franchise Partners, senior leadership and the wider marketing team

📌 Digital AI Marketing Leader (Sydney)
🏢 Pack and Send
📍 Sydney