The Marketing Specialist, Oceania executes marketing programs across Australia and New Zealand, adapting and amplifying EBSCO's global campaigns for local audiences. Working closely with regional Sales and global Marketing teams, this role collaborates developing and executes regional marketing plans that complement HQ-led campaigns, addressing Oceania-specific customer needs, competitive dynamics, and market opportunities. The role supports awareness, demand generation, product adoption, and renewals through localised campaigns, content, customer communications, and events delivered within budget and meeting KPIs for market engagement.

This role can be based on the Eastern seaboard within the metropolitan area of the capital cities.

Key responsibilities

- Develop and execute regional marketing plans that complement HQ-led campaigns and address Oceania-specific customer, market, and Sales priorities
- Adapt global campaigns, messaging, and marketing materials for Australia and Current Zealand
- Execute integrated campaigns across email, LinkedIn, webinars, events, and other relevant channels to support awareness, demand generation, product adoption, and renewals




- Create and localise regional content, including emails, newsletters, web copy, customer stories, and sales collateral
- Build and deploy campaigns using marketing automation platforms such as HubSpot
- Partner with regional Sales and global Marketing teams to coordinate activities and support priority audiences and opportunities
- Track campaign engagement, leads, and performance, using results to improve future activity
- Coordinate EBSCO's participation in regional conferences, workshops, customer events, and EBSCO Open Days
- Manage event promotion, logistics, marketing materials, lead capture, and follow-up
- Track regional marketing spend against the agreed budget and monitor and report on campaign, event, and lead-generation performance

About you

- Qualifications and experience in B2B marketing, ideally technology or information services
- An outgoing personality combined with creative flair
- The ability to work collaboratively
- Familiarity with Marketing programs
- Ability to manage multiple tasks and reprioritise as required

📌 Marketing Specialist (Melbourne)
🏢 EBSCO Australia
📍 Melbourne