About the role
National Sales Manager leading a team of 4 Business Development Managers across Australia. You will personally manage key national accounts, open new high-value customer relationships, and develop and execute a national sales strategy aligned to 10% year-on-year growth targets. This role reports to the General Manager and is based at the Sunshine West head office with national travel required.

Key responsibilities

- Lead, coach, and manage a team of 4 Business Development Managers across Australia
- Personally manage key national accounts and open new high-value customer relationships
- Develop and execute a national sales strategy aligned to 10% year-on-year growth targets
- Implement disciplined sales planning, forecasting, and pipeline management processes
- Review and adjust customer pricing, manage commercial negotiations, and protect gross margin
- Monitor team performance and provide regular feedback, support, and structured development
- Work closely with internal teams (customer service, procurement, warehouse) to ensure a seamless customer experience
- Travel interstate to support sales activity and customer engagement as required
- Attend trade shows and conferences as required About you




- Minimum 5 years' experience in B2B sales leadership — FMCG, packaging, or industrial products preferred
- Demonstrated success in both recent business development and account growth
- Strong financial and commercial skills — able to manage margin, pricing, and deal structures
- Experience leading remote or distributed sales teams
- Practical understanding of sales systems and reporting (NetSuite or similar CRM experience a plus)
- Confident, hands-on leader with solid interpersonal and communication skills
- Willing to travel and be actively present in key markets to support national sales performance

About us
Aberdeen Paper is a privately owned supplier of food packaging, cleaning, and chemical products to the hospitality industry. With a strong customer base in Victoria and national growth underway, we are investing in sales leadership to drive the next phase of expansion. Benefits
- Competitive base salary + bonus + super
- Full autonomy and accountability to drive national sales growth
- A supportive and ambitious leadership team focused on execution and results

📌 National Sales Manager (Sunshine West)
🏢 Aberdeen Paper
📍 Sunshine West