What you’ll do
• Own go-to-market execution: Lead launches, product updates and campaigns from planning through to delivery, ensuring teams are aligned, prepared and focused on results.
• Tell a compelling product story: Develop positioning and messaging that connects product capabilities to real customer problems, workflows and business outcomes.
• Create content that converts: Develop useful, engaging content across the funnel, from product pages, demos and videos to use cases, sales materials and customer communications.
• Set our teams up for success: Equip Sales, Marketing, Partners and Customer Success with the messaging, tools and training they need to communicate value, win customers and drive adoption and expansion.
• Bring customer and market insight: Use customer feedback, competitive intelligence and market understanding to sharpen positioning, inform campaigns and identify opportunities.
• Be the bridge between Product and the market: Work closely with Product Management to understand roadmaps, challenge assumptions, clarify details and turn product plans into commercially compelling activity.
• Make product marketing better: Collaborate to build repeatable launch processes, frameworks and ways of working that improve consistency and the impact of our go-to-market efforts.
• Measure what matters: Connect your work to meaningful outcomes, including pipeline influence, conversion, product adoption, retention and expansion. What you’ll bring
• 6+ years’ experience in product marketing, go-to-market or a related B2B SaaS role.
• A track record of owning product launches and go-to-market initiatives end to end.




• Strong skills in positioning, messaging, value storytelling and content development.
• The ability to translate complex products and technical concepts into clear, relevant customer benefits.
• Experience partnering with Product, Sales, Marketing and Customer Success to deliver cross-functional outcomes.
• Commercial judgement and a results-focused mindset. You think about impact, not just outputs.
• Strong project management skills and the ability to manage competing priorities, communicate clearly and deliver without close oversight.
• The confidence to influence stakeholders, ask good questions and push for clarity, even when you don’t have direct authority.
• An interest in building better systems and processes, not just delivering individual projects.
• Experience using AI tools to improve research, content creation, enablement and productivity. Experience in analytics, business intelligence, financial planning and analysis (FP&A;), ERP-connected software or related domains would be a bonus. What you’ll get at Phocas We’re a B Corp Certified software company with a global team, a strong customer focus and a culture that balances having fun with doing great work. You’ll work with smart, collaborative people who value autonomy, fresh thinking and getting things done. There’s room to challenge the status quo, improve how we work and make a tangible difference to how our products are positioned, launched and adopted. If you enjoy joining the dots between product, customer value and commercial growth, this is an prospect to make a real impact. Sound like your kind of role? We’d love to hear from you.

📌 Senior Product Marketing Manager (Sydney)
🏢 Phocas Software
📍 Sydney