About the role

The Marketing Manager, Commercial is responsible for driving demand generation, customer acquisition, and revenue growth through strategic, data‐driven marketing initiatives. Working closely with Commercial, Standards, Digital, and Marketing teams, you will develop and execute integrated campaigns that build brand awareness, generate qualified leads, accelerate pipeline growth, and deliver measurable business outcomes.

What you'll do

- Develop and deliver commercial marketing and demand generation strategies aligned to organisational and revenue growth objectives.
- Plan and execute integrated, multi‐channel marketing campaigns that drive awareness, engagement, lead generation and pipeline growth.
- Identify target audiences, customer segments, buying behaviours and growth opportunities through market and customer insights.
- Build lead nurturing programmes, customer journey workflows and lifecycle marketing initiatives that improve engagement and conversion outcomes.
- Collaborate closely with commercial and customer‐facing teams to optimise lead quality, lead handover processes and conversion performance.
- Develop and implement audience segmentation and personalisation strategies to improve campaign effectiveness and customer experience.
- Partner with subject matter experts to create compelling content aligned to customer needs and buying journey stages.
- Lead and coordinate internal and external resources, including digital specialists, creatives and analysts, to deliver high‐quality marketing outcomes.
- Monitor campaign performance,



analyse results and continuously optimise activities using data‐driven insights and testing methodologies.
- Develop reporting dashboards, KPIs and executive insights that demonstrate marketing's contribution to commercial outcomes and return on investment.
- Partner with Digital and Marketing teams to improve website performance, conversion pathways, messaging consistency and go‐to‐market initiatives.
- Contribute to marketing planning, budgeting, forecasting and continuous improvement activities.

Key responsibilities

Work with cross‐functional teams to define and deliver marketing strategies that support organisational growth goals and reinforce the Standards brand.

Requirements

- Experience in B2B demand generation, growth marketing or integrated marketing roles.
- Proven success delivering measurable lead generation, customer acquisition and pipeline growth outcomes.
- Strong experience developing and executing multi‐channel marketing campaigns across digital and traditional channels.
- Expertise in lead nurturing, customer journey mapping, lifecycle marketing and conversion optimisation.
- Strong analytical skills with the ability to translate campaign performance data into actionable insights and recommendations.
- Experience measuring marketing effectiveness through KPIs, reporting, dashboards and performance frameworks.




- Excellent stakeholder management skills, with the ability to build relationships and influence across multiple business functions.
- Strong project management capabilities with the ability to manage competing priorities and deliver outcomes in fast‐paced environments.
- Outstanding written and verbal communication skills with experience marketing complex products or services.
- A strategic, commercially minded, and results‐driven approach with a passion for continuous improvement.

Perks and perks

- Competitive base salary with superannuation.
- Comprehensive health and wellbeing support.
- Flexible remote working arrangements.
- Career growth and development opportunities.
- Inclusive and supportive workplace culture.

About Standards Australia

Standards Australia (SA) is the peak standards development organisation in Australia, with a rich history that dates back to 1922. SA is undergoing a significant transformation and growth phase. Our workforce has doubled. We employ over 200 professionals dedicated to shaping Australia's future and empowering communities. Our vision is to be a global leader in providing trusted solutions that improve life today and tomorrow.

Equal opportunity

Standards Australia is proud to be an equal opportunity employer. We value diversity and believe in inclusivity across all cultural backgrounds, abilities and identities. We welcome applications from all cultural and linguistic groups, all ages, all genders, all Aboriginal and Torres Strait Islander backgrounds, all who have a disability or require accommodation.

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