The Boutique Leader is responsible for leading a high-performing Boutique that delivers exceptional customer experiences, strong commercial results and a positive, values-led team culture. This role brings the SHEIKE brand to life on the Boutique floor - inspiring customers to look and feel their best, while developing and leading a team that consistently deliver on sales, conversion and sales outcomes.

Living the SHEIKE Values

At SHEIKE, how we lead matters just as much as what we achieve.

Stay Curious

Seeks to understand performance drivers behind results, not just the outcomes Actively learns from customer feedback, data and team insights Embraces coaching, feedback and continuous improvement Spark Connection

Builds genuine relationships with customers and team members Creates a welcoming, inclusive and emotionally intelligent environment Leads with empathy, clarity and open communication Shape Tomorrow

Takes ownership of Boutique performance and future growth Leads change with confidence and optimism Balances creativity with commercial discipline Key Responsibilities

Customer Experience & Service Leadership

Deliver consistently high-quality customer experiences aligned to the SHEIKE brand Ensure genuine, confident customer engagement from first greeting through to fitting room and close of sale Lead by example in styling, product knowledge and service behaviours Actively role model SHEIKE’s styling and selling standards on the floor Conversion Average Transaction Value (ATV) This includes:

Understanding daily, weekly and monthly performance trends Translating insights into clear actions for the team Driving focus on conversion as a key controllable Coaching team members to improve confidence, capability and results Recruit,



onboard and develop a high-performing Boutique team Coach and performance-manage team members in line with SHEIKEexpectations Foster a culture of accountability, recognition and continuous feedback Create a clear role clarity, standards and expectations for all team members Support team wellbeing through effective rostering and workload management Wages & Rostering

Manage Boutique wages within budget Create effective rosters that align to traffic patterns, conversion opportunitiesand customer demand Balance cost control with service excellence Ensure compliance with all award, payroll and rostering requirements Stock Integrity & Loss Prevention

Maintain high standards of stock accuracy and integrity Proactively manage shrinkage through strong processes and team accountability Ensure all stock movements, transfers and deliveries are actioned accurately Lead by example in adherence to loss prevention standards and procedures Visual & Operational Excellence

Ensure visual standards reflect SHEIKE brand guidelines and VM direction Maintain a clean, organised and safe store environment at all times Ensure fitting rooms, back of house and customer areas are consistentlypresented Execute promotions, campaigns and sale activity accurately and on time

Leads a confident, engaged and customer-obsessed team Delivers consistent results across all key commercial metrics Creates a Boutique that customers love returning to Is trusted by their Area Boutique Leader as a solid, reliable and values-alignedleader Balances people leadership with commercial discipline

Key Capabilities & Skills

Proven retail leadership experience in a customer-focused environment Strong commercial acumen with the ability to interpret and act on data A confident coach with the ability to develop capability in others High emotional intelligence and communication skills Strong organisational and operational execution skills

📌 Store Manager (Willoughby)
🏢 Sheike
📍 Willoughby