RTRFM is The Sound Alternative: an independent, non-profit community radio station in WA that provides an alternative voice for Boorloo and beyond through innovative music and talks programming. Founded in 1977, we take pride in being a platform for local news and issues, with a solid focus on the arts, culture, social justice, politics and the environment. We especially champion local music and support musical diversity through 50+ specialist music programs and a huge program of events.

With 10 staff and 2 regular contractors, the station is reliant on its extensive volunteer base of more than 400 people to remain operational. RTRFM raises funds through a major donor/subscriber drive each August called Radiothon. We seek to raise approximately $350,000 each Radiothon; or, roughly a quarter of our annual revenue. RTRFM typically sources the remaining revenue through the development of partnerships with stakeholders and sponsors (primarily local businesses and organisations). The latter is the key remit of the Business Development and Audience Engagement Manager.

This is one of RTRFM's core roles and is instrumental to the station's continuing financial growth. The Business Development and Audience Engagement Manager connects WA businesses to our listeners and helps build our sponsorship base to maintain our sustainability. It requires an organised, reliable and personable individual who understands RTRFM and our listenership, and is both able to drive sales and keen to participate in (and conceive of) broadcasting, live music events and community-based activations.

Ahead of our 50th anniversary, we are seeking someone who can contribute to our much vaunted culture and drive success for one of WA's most beloved institutions. There is no place like RTRFM,



and no job like this one. Join us and make a real difference to your city.

Key Responsibilities:

- Pursue and manage relationships with new and existing sponsors of the station, developing campaigns that best suit partners and our listeners.
- Meet set sponsorship targets (monthly, quarterly, annually).
- Pursue and manage relationships with key stakeholders/representatives of new and existing audiences. This means engaging with established and emerging scenes (music, art, culture, community) to build listenership and subscribers, and to represent RTRFM’s connection to those scenes in kind.
- Co-develop, refer to and execute audience engagement priorities outlined in Strategic Plan, Reconciliation Action Plan, Disability Inclusion Plan or other related and emerging strategies.
- Help foster an environment of inclusivity and growth within the RTRFM community, as demonstrated in on-air programming and station practices.
- Participate in brainstorm/strategy sessions with own and other departments to develop new products for sponsorship and audience development.
- Script and schedule sponsorship announcements.
- Participate in execution and potential project-management of bespoke products for partners, or other relevant revenue-generating opportunities (including training courses, movie screenings, art fundraisers, etc).




- Mid-and-post-campaign reporting/aftercare for clients.
- Coordinate internal marketing and engagement campaigns, via social media and eDM.
- Manage B2B communication strategy.
- Source prizes for RTRFM promotions as needed.
- Contribute to team effort by accomplishing related results as needed.
- Establish/monitor procedures for record keeping (may include business tools); ensure filing systems are maintained and current.
- Ensure security, integrity and confidentiality of data.
- Participate in administrative tasks shared by all RTRFM staff (answering phones, welcoming guests, processing at POS).

Selection Criteria:

Essential

- Excellent organisational and time management skills, and can demonstrate examples where you’ve met deadlines and successfully delivered projects/campaigns in fast-paced working environments.
- Excellent writing, communication and interpersonal skills.
- Comfort with cold-calling clients.
- Experience with Microsoft Word, Excel, Google Suite, Canva and Mailchimp/EmailOctopus/email solution.
- Ability to work in a team and independently.

Preferable

- Experience in other sales-orientated role/s.
- Extensive knowledge of community radio, and in particular RTRFM.
- Extensive knowledge of the local arts, culture and government business sector.
- Experience in other roles in the media.
- Qualification in related disciplines.

Please note: RTRFM is located on the first level of 642 Beaufort St in Mount Lawley, which is only accessible via staircase. Successful applicants will need to get Working With Children checks completed (RTRFM will cover the expense).

Pay: $70,000.00 – $76,000.00 per year

Work Authorisation:

- Australia (Required)

Work Location: In person

📌 Business Development and Audience Engagement Manager (Mount Lawley)
🏢 RTRFM
📍 Mount Lawley