This is a defining opportunity to lead the marketing strategy for Alfaparf Milano Skilled, one of the world's leading premium professional haircare brands. As our Senior Marketing Manager, you will drive the next phase of our brand's growth and maturity across the region. Reporting directly to executive leadership, you will elevate our market presence, shape how we communicate our signature blend of Italian style and advanced technology, and build high-impact programs that deliver measurable commercial results.

In this role, your influence will extend beyond local borders. You will direct national plans while actively supporting and assisting our Asian division to implement localized marketing strategies, with a strong focus on driving digital marketing excellence in those markets. You will lead, coach, and inspire a dedicated team bringing sharper focus to how we create salon demand, engage distributors, and demonstrate marketing’s impact on business performance.

Key responsibilities

- Strategic Planning: Develop and execute a comprehensive national marketing strategy and brand plan aligned with global commercial objectives.
- International Collaboration: Partner closely with our Asian division to consult on, support, and assist in the execution of localized marketing plans, ensuring brand consistency while respecting local market nuances.
- Digital Excellence: Spearhead digital marketing initiatives—including social media, localized content creation, CRM, EDMs, and targeted online advertising—across both Australian and Asian markets to boost engagement and customer acquisition.
- Product Launches & Campaigns: Oversee the end-to-end planning, positioning,



and execution of new premium product launches, ensuring seamless multi-channel integration.
- Omnichannel Execution: Drive high-performing campaigns across digital channels, PR, partnerships, and national trade events or salon shows.
- Team Leadership & Coaching: Manage and mentor a small, agile marketing team, setting clear priorities, optimizing workflows, and fostering professional development while staying close to campaign delivery.
- Data-Driven Insights: Establish strong measurement frameworks and oversee regular performance reporting, utilizing data to optimize spend, analyze market trends, and prove ROI.

Travel Requirements

Domestic & International Travel: The successful applicant will be required to travel within Australia as well as internationally from time to time to support trade shows, regional product launches, and collaborate directly with our global and Asian divisional teams.

About You

You are an accomplished, business-minded marketing generalist with a proven track record in a premium product, beauty, or fast-moving consumer goods environment. You possess the cultural awareness and communication skills to influence cross-border teams and the strategic vision to scale digital programs globally.

Your Experience and Attributes

- Proven Track Record:



Minimum of 5+ years of progressive marketing experience, with demonstrated success in managing comprehensive brand strategies and delivering commercial growth.
- Multichannel Expertise: Deep understanding of core marketing principles spanning digital platforms, lifecycle marketing (CRM/EDM), influencer engagement, PR, and large-scale trade events.
- Cross-Border Adaptability: Curiosity and technical confidence to learn new markets quickly. Experience in adapting digital marketing tactics for diverse cultural audiences, particularly within Asia, is highly regarded.
- Leadership Capabilities: Natural capability to coach a team, manage multiple time-sensitive projects simultaneously, and perform exceptionally under pressure.
- Communication & Influence: Confident, articulate, and approachable communicator capable of advising senior leadership, collaborating effectively with global counterparts, and navigating international stakeholders with diplomacy.
- Technical Confidence: Highly proficient with industry tools, including Microsoft Office (Excel & PowerPoint), creative suites (Adobe, Canva), email marketing software, and modern marketing analytics tools.

About us

At Alfaparf Milano Professional, we believe exceptional beauty is created with purpose, passion, and precision. As a premier Italian professional haircare multinational, we blend timeless Italian style with cutting-edge technology and innovation to develop premium products trusted by salon professionals across the globe. We pride ourselves on a highly collaborative culture where ideas are shared, leadership capability is nurtured, and excellence is rewarded.

📌 Senior Marketing Manager (Melbourne)
🏢 Alfhair
📍 Melbourne