Build and lead the growth engine of a respected, Australian-owned B2B fitness and wellness equipment brand. This is a newly created leadership role with $120–130k base + super + up to $50k performance bonus, and real authority that grows as you deliver.

About the role

This is a newly created leadership role with the opportunity to shape how WellPower attracts, engages and acquires customers. Reporting to the CEO, you'll take ownership of inbound growth, marketing-led customer acquisition and e-commerce, and contribute to the commercial systems that support the wider business.

You'll work alongside our B2B sales and key accounts team, bringing the inbound, digital and marketing engine that feeds and strengthens their outbound sales expertise.

This is an onsite role based at our Cardiff (Newcastle) office, where you'll work closely with leadership and the wider team. Regular business travel is part of the role, visiting manufacturers, customers, trade events and sites to build deep product knowledge, understand clients and their needs, and see our equipment in action.

Your authority will grow with you. As you build familiarity with our products, customers and market, and as agreed performance measures show results, you'll be given increasing decision-making authority over areas such as digital priorities and marketing budgets.

Key responsibilities

* Develop and implement an inbound growth strategy aligned with revenue and customer acquisition targets.

* Lead marketing strategy and manage external agencies and partners (SEO, paid media, creative, website), overseeing campaigns, content and lead generation.

* Drive commercial growth of our e-commerce channel by improving conversion, product listings, shipping and the online customer journey.

* Recommend and, as your authority grows,



decide on digital priorities and marketing budget allocation.

* Work with the sales team to strengthen the journey from inbound enquiry to conversion, and contribute lead capture and marketing insights to our CRM.

* Travel regularly to build product knowledge and client understanding, and bring those insights back into our marketing and offer.

* Track and report on qualified leads, digital sales, conversion rates and marketing effectiveness.

What success looks like (first 6–12 months)

* A clear inbound growth strategy with measurable targets.

* A consistent flow of qualified enquiries to the sales team.

* A functioning e-commerce channel with growing online revenue.

* Stronger agency performance and accountability.

* A connected marketing and sales function.

* Increasing ownership of digital priorities and marketing budgets, earned through results.

About you

* Proven experience in growth marketing, digital acquisition or e-commerce.

* Strong understanding of lead generation, conversion and marketing performance metrics.

* Experience managing budgets, agencies and CRM/marketing data.

* Commercially minded and digitally confident, able to balance strategy with hands-on execution.

* Team-oriented and comfortable working closely with sales and leadership.

* Able to work onsite at our Cardiff office and travel for business (as needed).

Nice to have

* B2B product, wholesale or distribution experience.

* Fitness,



wellness or equipment industry experience.

* Experience with Tall Emu or similar B2B optimised CRM/inventory platforms.

* Experience launching or scaling an e-commerce channel for physical products.

What we offer

* $120,000 – $130,000 base + superannuation + performance bonus of up to $50,000, linked to revenue growth, inbound acquisition and profitability.

* A newly created leadership role with genuine scope to shape the growth, marketing and e-commerce function.

* Growing decision-making authority over digital priorities and marketing budgets as you prove results.

* Regular travel to manufacturers, customers and industry events.

* A close-knit, Australian-owned business with a strong reputation and real momentum.

* Direct access to leadership, so you'll see your impact quickly.

About us

WellPower is an Australian-owned business supplying premium commercial fitness and wellness equipment to gyms, fitness operators and wellness businesses nationwide. Our team brings over 80 years of combined industry experience, and we partner with world-leading brands including WellnessSpace Brands (manufacturers of the award-winning products HydroMassage & PolarWave) and Pulse Fitness. With established international supplier relationships and major fitness industry customers, we have a strong foundation, and we're entering our next stage of growth.

How to apply

Click Apply and send your CV with a short cover note telling us why you're the right person to build WellPower's growth function. Please include one example of growth you've delivered and the results. We're reviewing applications as they come in, so we encourage you to apply early.

Applicants must have the right to work in Australia.

📌 Head of Growth (Newcastle)
🏢 URTH FITNESS
📍 Newcastle