Franquette Group | Marketing | Bowral NSW | Full-time | Monday to FridayAs our dedicated marketing role, you'll own marketing end-to-end across Lucette, Franquette Crêperie and two recent hospitality concepts coming soon.
You'll work closely with the Owners, plan campaigns well ahead, and deliver across social, paid, email, web and in-venue channels.You'll spend regular time in each venue, capturing content and staying across what's happening, and you'll protect each venue's distinct personality in everything that goes out.Develop campaign strategy and a marketing calendar for each venue, confirmed with the Owners a quarter aheadPrepare social schedules monthly and EDMs on a planned send schedule, submitted in advance for approvalCreate and publish social content in each venue's tone of voice, including launching a TikTok presenceCapture lo-fi photo and video in the venues, and coordinate professional shoots when requiredManage Meta advertising within budget, with consistent UTM tracking and weekly performance reviewsKeep websites, Google Business Profiles and listings current, and act as day-to-day contact for external social agency on LucetteDrive enquiries and bookings, and promote events, collaborations and venue launches with enough lead timeMonitor guest reviews, provide a monthly marketing update to the Owners,



and provide planned reservations cover during leave2–4 years' marketing experience in a marketing executive or campaign role (essential)A planner.
You prepare campaigns and content well in advance and follow through without being chasedStrong writing and a good visual eye, adaptable to different brand voices and confident with phone photo and videoPractical Meta advertising and TikTok experience, including reading and acting on performance dataConfidence with Canva, social scheduling, email marketing and website CMS toolsHospitality, food, retail or lifestyle experience (preferred)Tertiary qualification in Marketing, Communications or a related field (desirable)Full working rights in AustraliaFull-time, 38 hours per week, Monday to Friday, with occasional event and launch work by agreement$80,000–$90,000 base salary plus superannuationBased at our Bowral head office, with regular time across the venues"La bonne franquette" means a simple, friendly meal and an informal get-together.
That's the feeling behind every one of our venues, each with its own personality and all sharing the same warm, French hospitality.If you love food, care about getting the detail right and want to see your work show up in full dining rooms, you'll fit right in.You'll also enjoy:A dedicated role with real ownership and close support from the OwnersFour distinct venue brands to work across, each with its own audienceThe chance to grow with the group as it expands
#J-*****-Ljbffr

📌 Marketing Executive (New South Wales)
🏢 Franquettecreperie
📍 New South Wales