Own and build the marketing function with full leadershipLead performance marketing and AI across a diverse business portfolioThrive in a high energy culture where your work is genuinely valuedMarketing ManagerLK Property Group HoldingsMost businesses have marketing happening.
Very few have a digital marketing engine that is actually built, performing, and powered by AI.This is a newly created role inside LK Group, and it exists because the ambition of this business has outgrown its current marketing capability.
Across a genuinely diverse portfolio of businesses, to build something that performs at scale, and the CEO wants someone in this seat who already knows how to do it.If you look at a marketing function without a clear digital framework, without AI embedded into its workflows, and without performance data driving every decision, and feel energised rather than cautious, this role was built for you.About UsFew groups move as fast or think as broadly as LK Group.
Our businesses range from the National Basketball League to major retailers such as Daniel's Donuts, luxury property development, HR and recruitment, exciting digital and technology startups and much more.
We aspire to achieve success and professionalism throughout our established subsidiary companies, and within our accomplished and integrated team, to deliver an exceptional experience to clients and businesses.
Today, the Group employs thousands of people across the world who are truly committed to those values.The RoleYou are coming in to build something real.
Right now, marketing activity across the group is happening without a clear digital framework or AI backbone.
You are the person who brings the strategy, the systems, and the implementation capability to change that.Planning, executing, and optimising performance marketing campaigns across paid and owned digital channels with a data first mindset, across the full portfolioLeading AI implementation across the marketing function,



embedding tools into content creation, campaign workflows, reporting, and audience targeting to lift output quality and speed without compromising brand integrityUsing Klaviyo to design and optimise email marketing sequences, with a test, learn, and iterate approach that consistently improves conversion performanceLeveraging platforms including Performance Max and other AI driven ad tools to run smarter, more efficient campaigns across the groupDelivering regular performance reporting that gives the CEO and key stakeholders a clear, honest read on what is working and what needs to changeBuilding and maintaining a group wide marketing calendar that is grounded in data, planned well in advance, and visible to every team that works to itKeeping brand activity across the portfolio coherent and coordinated, with each brand feeling distinct but unmistakably connected to the broader group identityLeading, coaching, and developing your direct reports so they are clear, capable, and operating at their bestCommunicating proactively and transparently with the CEO, no surprises, always a clear point of viewWho We're Looking ForWe want someone who is already operating in the world of performance marketing and AI and understand how to use these tools to drive measurable commercial outcomes.Have a proven track record in performance marketing, running and optimising digital campaigns across paid, owned, and earned channels with transparent results to show for itHave hands on experience implementing AI tools across a marketing function, including content generation,



campaign optimisation, audience segmentation, and workflow automation.Are genuinely proficient with platforms like Performance Max, Meta Advantage, and other AI driven advertising tools, and are already using them to improve output and efficiencyHave solid experience with Klaviyo or similar email marketing platforms, and know how to build and refine sequences that performBring strong social media marketing and influencer management experience that is authentic, strategic, and measurableCan lead people without leaning on authority.
Your team follows you because you are clear, supportive, and credibleThink in systems.
You can look at a function without a framework and build one, and you can look at a workflow without AI and identify exactly where it should beCommunicate with confidence and transparency, including when the results are not perfectDesirable, but not essential:Experience managing marketing across a multi brand or group environmentFamiliarity with the property sector or other premium consumer facing industriesExperience building or restructuring a marketing function from scratch, including establishing performance measurement frameworksMust Have ValuesThese are not aspirational ideals.
They are the minimum we expect from everyone who joins this group.Entrepreneurial DriveYou see what is possible, not just what is in front of you.
You back yourself, move fast, and take ownership of outcomes.Commercial RigourYou understand that every dollar spent on marketing needs to earn its place.
You think in results, not just activity.High Performance CultureYou thrive where positivity is the standard, accountability is real, and the pace is high.
You do not need to be managed.Curiosity and AdaptabilityYou stay genuinely curious about what is changing in your field.
You are energised by learning, not threatened by it.
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📌 Marketing Manager (Melbourne)
🏢 Wall Street
📍 Melbourne