Who we are:RSM Australia is a member of RSM, the world's 6th largest network of audit, tax and consulting firms.
We are an award‐winning professional services firm with over 100 years experience supporting Australian businesses.
We believe in putting people first and we are proud to have developed a work culture that fosters growth, collaboration and success.About the role:We are seeking an experienced Marketing Automation Adviser to own and optimise our automated marketing programs across the business.
This role is responsible for building and executing targeted lead nurturing journeys, post‐event communications, and service line campaigns, ensuring a seamless customer experience that drives engagement, pipeline growth and conversion.Working closely with the National Marketing and Business and Development teams, you will act as the subject matter expert in marketing automation, delivering scalable,



data‐driven automation strategies aligned to our business objectives.Key responsibilities:Build and deploy CRM and Adobe Marketo automation campaigns end‐to‐endDevelop lead nurture programs across the customer lifecycleExecute audience segmentation and triggered communicationsTranslate campaign briefs into platform‐ready executionsManage post‐event communications (follow‐ups and event post communication, nurture streams)Conduct A/B testing, QA and campaign deploymentMonitor and analyse campaign performance and lifecycle outcomesMaintain data quality and CRM governance standardsSupport operational processes including reporting and adminAbout you:To be successful you must have experience in CRM driven environments with a focus on automation and supporter/customer journeys.Education Requirements:Relevant Tertiary qualification - Marketing, Communications or BusinessDemonstrated Experience and Attributes:3-5 years hands‐on experience building lifecycle journeys, flows and automations.Experience in Adobe Marketo.Data‐driven mindset with a focus on performance and optimisationUnderstanding of CRM integration, segmentation, and data managementConfident translating briefs into technical campaign buildsStrong attention to detail across testing and QA processesAbility to manage multiple campaigns and competing priorities cross marketing, business development and the businessBenefits & perks:Working for RSM entitles everyone to a wide range of leading health, wellness financial and lifestyle advantages.
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