Our client is anAustralian-owned FMCG and consumer products business that has built a reputation for finding opportunities where others don't. Operating across wholesale, retail, discount and distribution channels, the company partners with some of Australia's most recognised brands while also developing and growing its own private label portfolio.
With strong supplier relationships, significant warehousing and distribution capabilities, and an entrepreneurial mindset, the business thrives in a fast-moving environment where decisions are made quickly, opportunities are seized, and commercial thinking is valued. Following continued growth and internal promotions, the business is now seeking an experienced Sales Manager to lead an established sales function and help drive the next chapter of growth.

The Role

Reporting to the Chief Commercial Officer, this is a hands-on leadership role responsible for leading a team of 5-6 Account Managers while overseeing the broader sales strategy, performance and execution of the division. Unlike highly structured FMCG environments, this business operates at pace. Product opportunities, special buys, excess inventory, clearance stock and supplier opportunities emerge daily, meaning success comes from being commercially agile, decisive and comfortable working with changing priorities.
You'll lead an established team and inherit strong reporting tools, dashboards and sales processes. The focus is not on rebuilding a function from scratch but rather maintaining momentum, improving performance, identifying commercial opportunities and ensuring the team consistently delivers against sales targets.

Key responsibilities include:

- Leading, coaching and developing a high-performing internal sales team
- Owning sales budgets, forecasting and annual planning
- Driving achievement of company sales targets and commercial objectives
- Monitoring sales performance, KPIs and customer profitability
- Managing reporting packs and providing meaningful business insights
- Identifying growth opportunities across existing and new customer channels
- Building and maintaining strategic customer and supplier relationships
- Working closely with Category, Procurement, Marketing and Operations teams
- Overseeing CRM optimisation, pipeline management and sales processes
- Becoming deeply involved in product, pricing and promotional activity to maximise sales outcomes

- Fast paced entrepreneurialbusiness
- Great support and passionate leadership
- Dedicated and successfulteam

The Company

Our client is anAustralian-owned FMCG and consumer products business that has built a reputation for finding opportunities where others don't. Operating across wholesale, retail, discount and distribution channels, the company partners with some of Australia's most recognised brands while also developing and growing its own private label portfolio.
With strong supplier relationships, significant warehousing and distribution capabilities, and an entrepreneurial mindset, the business thrives in a fast-moving setting where decisions are made quickly, opportunities are seized, and commercial thinking is valued. Following continued growth and internal promotions, the business is now seeking an experienced Sales Manager to lead an established sales function and help drive the next chapter of growth.

The Role

Reporting to the Chief Commercial Officer, this is a hands-on leadership role responsible for leading a team of 5-6 Account Managers while overseeing the broader sales strategy, performance and execution of the division. Unlike highly structured FMCG environments, this business operates at pace. Product opportunities, special buys, excess inventory, clearance stock and supplier opportunities emerge daily, meaning success comes from being commercially agile, decisive and comfortable working with changing priorities.
You'll lead an established team and inherit strong reporting tools, dashboards and sales processes. The focus is not on rebuilding a function from scratch but rather maintaining momentum, improving performance, identifying commercial opportunities and ensuring the team consistently delivers against sales targets.

Key responsibilities include:

- Leading, coaching and developing a high-performing internal sales team
- Owning sales budgets, forecasting and annual planning
- Driving achievement of company sales targets and commercial objectives
- Monitoring sales performance, KPIs and customer profitability
- Managing reporting packs and providing meaningful business insights
- Identifying growth opportunities across existing and new customer channels
- Building and maintaining strategic customer and supplier relationships
- Working closely with Category, Procurement, Marketing and Operations teams
- Overseeing CRM optimisation, pipeline management and sales processes
- Becoming deeply involved in product, pricing and promotional activity to maximise sales outcomes

This is very much a role for someone who enjoys rolling up their sleeves, understanding the detail and being actively involved in the day-to-day commercial operation.

You

We're looking for a commercially minded sales leader who combines strong team leadership with exceptional execution skills.

You'll likely bring:

- Experience leading sales teams within FMCG, wholesale distribution, consumer goods or a related sector
- A track record of achieving sales growth and delivering against budget targets
- Strong commercial acumen with the ability to analyse data and translate insights into action
- Experience managing forecasting, reporting and sales performance metrics
- Advanced CRM and reporting capability, ideally across platforms such as Salesforce, HubSpot or similar
- Exceptional stakeholder management and relationship-building skills
- A proactive, resilient and solutions-focused approach
- Confidence leading, coaching and developing team members
- Strong organisational skills and the ability to thrive in a dynamic, fast-changing environment

Importantly, this role will suit someone who enjoys being close to the detail. You'll be comfortable working through pricing, product, reporting and operational challenges while guiding your team to deliver results. This is not a purely strategic leadership position; it's an prospect for an execution-focused leader who likes to stay connected to the day-to-day workings of the business.

On Offer

- Direct access to executive leadership and genuine influence over commercial outcomes
- Established team, systems and infrastructure already in place
- Opportunity to join a growing business with a highly entrepreneurial culture
- Diverse product portfolio spanning leading brands and private label ranges
- Career progression opportunities within a broader group experiencing continued growth
- Office-based leadership role with a collaborative and high-energy team environment

📌 Sales manager - Food and beverage (Sydney)
🏢 Future You
📍 Sydney