Key responsibilities

Developing and implementing social media strategies across platforms including Instagram, Facebook and TikTok

Planning, filming, editing and publishing engaging short-form video content, including Reels, TikToks, training demonstrations, member stories and promotional videos

Developing and maintaining a structured social media content calendar aligned with business objectives, promotional campaigns and membership offers

Creating written, visual and video content that communicates ACTV's training philosophy, services, member results and brand identity

Managing the business's social media accounts, including scheduling posts, monitoring engagement, responding to relevant comments and messages, and maintaining a consistent brand voice

Developing and executing digital content campaigns to promote memberships, introductory offers, studio events and community initiatives

Capturing and producing content featuring training sessions, coaches, members and studio activities, with appropriate consent and permissions

Monitoring social media analytics and preparing reports on reach, engagement, audience growth, website traffic and enquiry generation

Analysing content performance and adapting strategies to improve audience engagement, lead generation and conversion





Collaborating with the business owner to align social media activity with broader marketing strategies and commercial objectives

About you

Relevant qualifications in social media marketing, digital marketing, marketing, communications, content creation or a related field, or equivalent relevant skilled experience

Demonstrated experience creating and managing social media content for a business, brand or organisation

Practical experience filming and editing short-form video content using appropriate editing software and mobile content-production tools

Experience managing business social media accounts, developing content calendars and implementing social media campaigns

Understanding of social media analytics, audience engagement, content performance and digital marketing principles

Strong written and verbal communication skills, with the ability to create engaging content for a defined target audience

Demonstrated ability to plan, produce and publish content independently while meeting deadlines

Experience in the fitness, health, wellness or lifestyle industry

A portfolio of previous social media content or digital marketing work

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📌 Social Media Specialist (Melbourne)
🏢 ACTV Eastern Melbourne
📍 Melbourne