BioPak is looking for a Global Head of Ecommerce & Content to own online revenue across our four brands in Australia, New Zealand, Singapore and the UK. The role reports to our Global Chief Marketing Officer and carries the ecommerce P&L;: revenue, conversion, margin, pricing and promotions. It also covers our presence on Woolworths, Coles, Ordermentum and Amazon, and the B2B website that distributors and wholesale partners rely on every day. Several things are changing at once, and this person will set the direction for all of them. Our website is moving to Shopify. Whoever leads the migration has to protect the organic search traffic we’ve built, then improve the design, layout and partner portal experience on the recent platform. HubSpot is being rolled out across Sales and Marketing in all four markets. You’ll oversee that implementation with our CRM Manager and own the lead generation that feeds the sales pipeline. Search itself is shifting. You’ll lead our SEO strategy and our approach to answer engine and generative engine optimisation, so we show up when buyers ask AI tools for recommendations as well as when they use Google. Our design studio is being rebuilt around AI. The team includes a Creative Director, four custom product designers and two graphic designers. Your brief is to produce more assets at a lower cost per asset, and to design the workflow, traffic management and creative process that make that possible.



We’re also moving long tail accounts onto ecommerce and building a revenue growth plan to deliver our three-year ambition. Attribution matters here. You’ll be expected to show clearly in GA4 which activity drives revenue. What you bring: You’ve owned the commercial sales performance of an ecommerce business and scaled a company-owned online store to material revenue You’ve led or supported a Shopify migration and managed the platform after it You understand B2B complexity: pricing architecture, account and contract terms, backorders, split shipments and delivery performance You’re strong in SEO, Google Analytics, Google Tag Manager and HubSpot lead-capture forms You use AI tools fluently and have built them into content production You have 7 years in digital marketing, with at least 3 in a leadership role, and you’re comfortable discussing margin mix and promotions with Finance You’ll work closely with IT, Product, Supply Chain, Finance, Sales and Customer Service. The job only works if those teams operate as one growth team, so we’re looking for someone who builds those relationships well. BioPak is a certified B Corp, and our brand purpose is a world without waste. Digital is where a growing share of our customers meet that purpose, and this role decides what they find. If that sounds like your next role, apply here: [link]. You can also message me directly to talk it through. Ecommerce Shopify HubSpot DigitalLeadership BCorp Hiring

📌 Head of Ecommerce and Content (Bondi Junction)
🏢 BioPak Pty
📍 Bondi Junction