Hampers and Gifts Australia Pty Ltd – Sydney CBD NSW

Maggie Beer Holdings (MBH) is a publicly listed Australian company home to Maggie Beer Products and Hampers and Gifts Australia (The Hamper Emporium and Gifts Australia). With approximately 60% of the Group's business online, digital commerce isn't just a channel for us — it's the engine that drives our performance.

Reporting directly to the Managing Director/CEO of MBH we're looking for a commercially outstanding, digitally fluent executive to take full ownership of that engine as General Manager – Digital Commerce.

About the Role

This is a senior executive role with full general management and P&L; ownership of our digital channel — spanning Maggie Beer Online, The Hamper Emporium and Gifts Australia. You'll own revenue growth, margin, customer acquisition and retention, digital trading, ecommerce platforms, technology capability and fulfilment alignment, leading a team of five direct reports across Warehousing & Supply Chain, Commercial, Customer Experience, Product and Marketing.

You’ll set the Group's D2C and corporate digital growth agenda, lead disciplined execution through peak and non-peak trading, and build the capability to deliver sustainable, profitable growth and long-term shareholder value.

Key Responsibilities

Strategy and performance

Set and deliver the digital growth strategy across D2C and corporate gifting, including recent channels, categories and partnerships.

Own the digital P&L; end to end (revenue, margin, costs and profitability) with disciplined budgeting, forecasting and capital allocation

Customer and growth

Drive customer acquisition, retention, repeat purchase and lifetime customer value

Scale our corporate gifting engine: B2B sales,



key accounts and the end-of-year corporate program

Own CRM, lifecycle, loyalty and performance marketing across paid, organic, social, affiliate and email

Strengthen brand differentiation for The Hamper Emporium and Gifts Australia in a crowded, price-led market

Platform, product and data

Own ecommerce platform performance (conversion, UX, search, checkout) and run a structured conversion-rate optimisation program

Lead range, sourcing and supplier negotiation to improve gross margin per hamper

Own the digital measurement framework, technology roadmap and data governance, partnering with Technology/IT

Operations and peak trading

Plan and lead peak trading: demand forecasting, inventory, peak labour, carrier capacity and customer service

Lead cost out initiatives with pick and pack, whilst protecting services levels

Ensure compliance with food safety, liquor licensing and consumer law requirements

Leadership

Lead, coach and develop a high-performing, commercially accountable leadership team of five

Manage complex agency, technology, 3PL and supplier relationships

About You

Senior executive experience leading a sizeable D2C ecommerce business with full P&L; accountability

A track record of profitable digital revenue growth, customer retention and conversion improvement

Experience running a highly seasonal business through high-volume peak trading periods





Hands-on experience across warehousing, fulfilment and last-mile delivery, ideally including a 3PL transition or warehouse move

Deep expertise in digital trading, performance marketing, CRM and lifecycle, conversion optimisation, ecommerce technology and analytics

Experience reporting to a Board or Board committee on performance, risk and strategy

Highly regarded

Corporate gifting or B2B ecommerce experience, including building a B2B sales capability

Multi-brand or multi-channel leadership

A background in gifting, premium food, FMCG, retail or consumer brands

Experience with perishables, alcohol or regulated products

A relevant tertiary qualification in business, commerce, marketing or technology; equivalent senior experience will be considered

What You'll Bring

Board-level commercial acumen and an ownership mindset that balances growth, profit, customer value and risk. Deep digital commerce expertise across platforms, CRM, acquisition and analytics. The judgement to set clear direction, and the resilience to lead calmly through peak trading and rapid change.

What's in it for you

- Full P&L; ownership: not a channel role, the whole digital business
- Real influence: reporting to the MD with regular exposure to the Board
- Three iconic brands, one seat: Maggie Beer, The Hamper Emporium and Gifts Australia
- A growth mandate, not a caretaker job: ASX-listed and around 60% online
- Room to lead: five direct reports, a flat structure and the autonomy to run it your way

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📌 General Manager - Digital Commerce (Sydney)
🏢 Hampers and Gifts Australia
📍 Sydney