The role

Want to shape how a $27.2 billion industry shows up online? The Australian Fashion Council (AFC) is looking for a Digital Marketing & Content Executive to own the digital presence and content of the AFC and Australian Fashion Week (AFW) across social, eDM and web.

You'll set the direction for our digital channels, create content that designers, brands, manufacturers and industry partners want to read, watch and share, and use data to grow our audiences and show members the value of the AFC. During AFW, you'll lead our social agency and a small team of content contractors to bring the week to life online.

Reporting to the Head of Marketing & Communications, you'll join a small, mighty team in a hands-on role with real ownership of the AFC's digital channels, content and performance.

Responsibilities

- Digital and content strategy: develop and deliver the AFC and AFW digital and content strategy across social, eDM and web, aligned with campaigns, advocacy moments and the AFC's four impact areas: Trade & • Export, Australian Manufacturing, Jobs &
- Skills, and Sustainability &
- Circularity.

- Social media: own the AFC and AFW social channels (Instagram, LinkedIn, TikTok and Facebook), including the content calendar, publishing, community management and audience growth.
- Content creation: write copy and produce imagery, short-form video and visual assets, and lead content capture at AFW and key AFC moments.
- Social agency and paid social: brief and manage the social agency on strategy and paid campaigns, own the paid social budget and set targets, and review performance.
- AFW content team: brief, schedule and manage the content producers and social editor during AFW, and approve all content before it is published.
- eDM: lead eDM strategy, the newsletter calendar and all eDM content, from copy and design direction to testing and optimisation; brief the Marketing & • Events Coordinator to build, schedule and send.

- Website content and SEO: own the content on the AFC and AFW websites, from news and member stories to program page copy,



along with SEO and site performance; brief the Marketing & • Events Coordinator on page builds and development.

- Analytics and reporting: own digital performance reporting across social, eDM and web using Google Analytics and native platform analytics, with monthly insights and recommendations to grow reach, engagement and member value.
- Brand and assets: keep the AFC and AFW brands consistent across all digital channels, and maintain the image, video and brand asset library.
- Innovation: stay across new platforms, content formats and AI tools, and bring ideas that keep the AFC ahead.

What you'll need to be successful

- Tertiary qualifications in marketing, communications, media or a related field
- 3 to 5 years in a digital marketing, social media or content role, ideally in fashion, lifestyle, media or a membership organisation
- A portfolio showing content you've created and channels you've grown
- Proven experience setting content strategy and growing audiences across social, eDM and web
- Hands-on experience shooting and editing short-form video and images
- Experience briefing and managing agencies, freelancers or contractors
- Experience running paid social campaigns and managing a budget
- Strong analytical skills with Google Analytics and native platform analytics, and the ability to turn data into clear recommendations
- Sharp, adaptable writing and strong editorial judgement
- Confidence with Canva, Mailchimp and social scheduling tools
- Solid organisation, including during the AFW peak period and occasional out-of-hours activity
- A genuine passion for the Australian fashion and textiles industry
- It would be an advantage to have experience in
- Adobe Premiere Pro, CapCut, Photoshop, Illustrator or InDesign




- WordPress or another website CMS
- SEO and SEM
- Google Analytics and Google Tag Manager
- Social listening and scheduling tools such as Later, Sprout Social or Hootsuite
- Fashion week, fashion media or fashion brand experience
- Using AI tools and agents in an effective manner

Applications

Please send a cover letter, CV and a link to your content portfolio and examples of channels or campaigns you've grown to Prue-ellen Thomas at [email protected]

NOTE: applications with no cover letter will not be accepted.

About the Australian Fashion Council The Australian Fashion Council (AFC) is the not-for-profit peak body for Australia's fashion and textile industry, representing and advancing the sector nationally and globally. The AFC provides a unified voice for an industry that makes a significant contribution to Australia's economy, jobs, creativity and culture.

Working across industry, government and education, the AFC advocates for the policies, investment and infrastructure needed to strengthen the sector and create new opportunities for Australian businesses.

Our work is focused on four key areas: Trade & Export, Australian Manufacturing, Jobs & Skills, and Sustainability & Circularity. Through initiatives including Australian Fashion Week, AFC Global Gateways, the National Manufacturing Strategy and AFC Academy, we connect and champion Australian designers, brands, manufacturers and the broader fashion and textile ecosystem.

Our ambition is to build a stronger, more globally competitive Australian fashion and textile industry, supporting Australian businesses to grow, innovate, manufacture, create jobs and take Australian fashion to the world.

The AFC values collaboration, integrity and creativity, and offers a supportive, flexible workplace. We believe diversity and inclusion drive innovation, and we encourage applications from people of all backgrounds, including Aboriginal and Torres Strait Islander people, people with disability and people from culturally and linguistically diverse communities.

📌 Digital Marketing Executive (Sydney)
🏢 Australian Fashion Council (AFC)
📍 Sydney