You will own AEYIA's end-to-end marketing strategy and help build the marketing capability required for the next stage of the company's growth. You will lead across brand and positioning, Client acquisition, Professional acquisition, full-funnel growth, lifecycle marketing and CRM, retention, marketplace supply and demand, search and SEO, paid media, content and social, PR and partnerships, print and out-of-home, attribution and analytics, MarTech and automation, AI-enabled marketing capability, and marketing budget and commercial performance. You will work closely with AEYIA's Founder & CEO and alongside Operations, Technology, Creative, Finance and Professional/Sales leadership.

Key responsibilities

- Develop and lead AEYIA's integrated marketing strategy and minimum 24-month growth roadmap, translating business objectives into clear annual, quarterly and monthly priorities, campaigns, budgets, dependencies, KPIs and decision points
- Build the acquisition and nurture system that moves Clients from awareness and waitlist through account creation, orientation, Professional discovery, booking, completed session and return
- Own segmentation, acquisition, conversion, lifecycle communication, retargeting and retention across a mix of digital and real-world channels
- Help grow AEYIA's Professional network from its founding cohorts, working alongside the Professional/Sales function and AEYIA Advocates Program
- Use marketplace signals including Professional availability, Client demand, unmatched searches, profile-to-booking conversion, capacity, utilisation, booking behaviour and retention to determine where marketing should act
- Build sophisticated Client and Professional nurture systems across onboarding, activation, engagement, retention and reactivation
- Partner with Technology to define CRM architecture, behavioural events, cohort tagging, referral tracking, automation, lifecycle triggers, attribution and reporting
- Protect and develop a brand with a specific philosophy that creates recognition,



relevance and genuine choice
- Build a marketing function where the numbers can be trusted, owning appropriate measures across acquisition, conversion, retention, attribution, channel performance, marketplace growth, budget efficiency and return on investment
- Translate performance data into decisions and recommendations to the leadership team and ensure optimisation and pivoting as required

About you

- Substantial senior marketing experience, likely 15+ years, including meaningful leadership accountability
- Demonstrated ownership of an end-to-end marketing function
- Experience scaling a consumer-facing brand, technology platform, marketplace or similarly complex business
- Strong commercial and growth capability, with sophisticated understanding of both brand and performance marketing
- Deep experience across acquisition, activation, lifecycle, retention, CRM, automation, segmentation and analytics
- Meaningful marketing budget ownership and comfort with CAC, attribution, funnel economics and ROI
- Experience working cross-functionally with Product, Technology, Data, Sales and Finance
- Robust understanding of SEO, digital acquisition, paid media, partnerships, PR and offline brand-building channels
- Contemporary understanding of MarTech and AI
- Experience building teams, systems and capability rather than simply inheriting mature infrastructure

About us

AEYIA is building a new kind of human services ecosystem across eight interconnected Life Areas: Career, Creativity, Environment, Family, Growth, Health, Money and Relationships. The platform connects Clients with high-quality Professionals while also providing tools for reflection and orientation, Community experiences and a marketplace. AEYIA is being built around Human Agency, Inner Authority, Equal Human Worth and Relational Governance. Professionals retain their expertise. Clients retain decision authority. AEYIA is entering one of the most consequential stages of its development: moving from build into staged market entry and growth.

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📌 Head of Marketing (Byron Bay)
🏢 AEYIA
📍 Byron Bay