Social Media & Community Manager Brisbane You'll own the Baciami hair extension brand and Jayne & Co hair salon social media content lifecycle, from developing content pillars and strategy to scripting, shooting, editing, publishing, and performance optimisation. You'll also manage UGC creators and influencers, build relationships with your online community, and support PR outreach and in-salon and brand activations.

Key responsibilities
Develop and execute social media strategies aligned with brand positioning, marketing objectives, and commercial goals Establish content pillars, content calendars, and platform-specific strategies Translate brand campaigns, product launches, promotions, and industry trends into engaging social content Develop creative concepts, content angles, hooks, and scripts for short-form video and social campaigns Monitor social media trends, competitor activity, and audience insights to identify new opportunities Analyse content performance and use data to improve engagement, reach, and conversion Own the end-to-end content production process, including ideation, scripting, filming, editing, and scheduling Produce engaging short-form video content for Instagram Reels, TikTok, and other relevant platforms Identify,



recruit, and manage UGC creators, influencers, and relevant brand ambassadors Manage day-to-day social media engagement, including comments, direct messages, and community interactions About you 5+ years of relevant experience in social media management, content creation, digital marketing, or a related role Experience in the beauty industry, with haircare, hair extensions, professional hair salons, or the wider hair sector highly regarded A solid understanding of Instagram, TikTok, short-form video, and social media content trends Strong portfolio of experience in developing content pillars, social media strategies, and content calendars Practical skills in scripting, filming, editing, and publishing social media content Experience managing UGC creators, influencers, or brand ambassadors Experience supporting on-site salon, trade shows or activations The ability to work independently, manage competing priorities, and deliver output to deadlines Strong work ethic, good team player, professional and excellent communication skills A balance of creative instinct and analytical thinking

📌 Social Media (Brisbane)
🏢 Jayne co
📍 Brisbane