KARLAIDLAW is seeking a commercially minded Wholesale & E-commerce Manager to manage and grow the brand's wholesale business while overseeing the day-to-day management and optimisation of its Shopify e-commerce platform.

This role combines wholesale sales, account management, recent business development and digital trading. The successful candidate will be responsible for building strong retail partnerships, identifying new sales opportunities and ensuring the online store is commercially effective, visually considered and operationally accurate.

Working closely with the Founder, Production and Marketing teams, this person will play an important role in growing both wholesale and direct-to-consumer revenue.

Wholesale & E-commerce Manager

KARLAIDLAW | Melbourne

Role overview

KARLAIDLAW is seeking a commercially minded Wholesale & E-commerce Manager to manage and grow the brand's wholesale business while overseeing the day-to-day management and optimisation of its Shopify e-commerce platform.

This role combines wholesale sales, account management, new business development and digital trading. The successful candidate will be responsible for building strong retail partnerships, identifying new sales opportunities and ensuring the online store is commercially effective, visually considered and operationally accurate.

Working closely with the Founder, Production and Marketing teams, this person will play an important role in growing both wholesale and direct-to-consumer revenue.

Key responsibilities

Wholesale & Business Development

- Manage existing wholesale accounts and develop new retail partnerships.
- Identify and approach prospective stockists in Australia and internationally.
- Manage seasonal collection selling, buyer appointments, linesheets and order negotiations.




- Achieve wholesale sales targets and maintain an accurate sales pipeline.
- Coordinate wholesale orders, delivery expectations and stockist communications.

E-commerce & Shopify Management

- Manage day-to-day Shopify operations, including product uploads, pricing, product variants and collection pages.
- Coordinate website updates, product imagery and seasonal launches.
- Improve product merchandising, navigation and the online shopping experience.
- Monitor e-commerce performance and identify opportunities to improve conversion, average order value and revenue.
- Review online product performance, stock availability and customer purchasing behaviour.
- Implement routine website improvements and coordinate external technical support when required.

Commercial Reporting & Coordination

- Monitor wholesale and e-commerce sales against targets.
- Prepare regular sales and performance reports.
- Work with Marketing on campaign launches, promotions and product storytelling.
- Coordinate with Production and Operations to ensure accurate stock information and timely order fulfilment.
- Identify opportunities to improve sales, operational efficiency and customer experience.

Candidate profile

- Experience in wholesale, sales or account management within fashion or a related industry.
- Hands-on experience with Shopify and e-commerce operations.
- Strong commercial awareness and an understanding of online sales performance.
- Excellent organisation, communication and relationship management skills.
- Confidence managing multiple priorities independently.
- An understanding of contemporary fashion, product presentation and brand positioning.

The ideal candidate is proactive, commercially driven and comfortable working across both wholesale relationships and the operational details of an online fashion business.

📌 Wholesale & E-commerce Manager (Melbourne)
🏢 Karlaidlaw
📍 Melbourne