You'll own the organic social and content strategy across MINKPINK and Staple the Label, translating broader brand and marketing direction into an always-on content world. You'll lead the social and content ecosystem across both brands, working closely with the Head of Marketing and alongside design, e-commerce, influencer and creative teams.

Key responsibilities

- Own and manage the social and content calendar across both brands
- Lead Instagram and Reels strategy, execution and publishing
- Translate campaigns, collections and commercial priorities into social-first ideas
- Develop monthly and weekly content plans around product launches, cultural moments and brand storytelling
- Concept, capture and produce content – from polished fashion moments to fast, reactive social
- Lead social content capture at campaign, e-commerce and location shoots including the production of e-commerce, range book and campaign shoots
- Brief and work closely with TikTok / Content Creator
- Identify opportunities for reactive and culturally relevant content
- Coordinate influencer and creator content for use across owned social channels
- Write and oversee social copy and captions in each brand's distinct tone of voice

About you





- 4+ years' experience in social, content or creative production, ideally within fashion, beauty or lifestyle
- A genuinely robust visual eye and understanding of fashion
- Demonstrated experience owning social channels and content calendars
- Strong knowledge of Instagram, Reels and the wider social landscape
- Hands-on content creation experience – comfortable picking up a phone or camera and making something yourself
- Strong short-form video and editing capability
- Experience producing shoots and capturing social-first content alongside larger campaign productions
- Excellent copywriting and communication skills
- Experience working with influencers and creators
- Understanding of social analytics and how to translate performance into creative decisions

About us

House of Quirky is the Sydney-based fashion house behind MINKPINK and Staple the Label. MINKPINK is expressive, confident and fashion-led, designed for a life full of occasions. Staple the Label takes a more considered approach – modern, versatile dressing built around elevated pieces women return to again and again.

📌 SOCIAL & CONTENT LEAD (Sydney)
🏢 House of Quirky
📍 Sydney