Working closely with the founder and commercial team, you will develop and deliver marketing initiatives across IndustrySearch, MedicalSearch, HospitalityHub and EasyAsset.

You will combine market research, campaign planning, AI-assisted content and conversion optimisation to improve how buyers discover our marketplaces, compare suppliers, request quotes and explore finance options.

Key responsibilities

- Research buyer needs, industry trends and competitor activity to identify growth opportunities across our marketplaces and finance services.
- Develop and implement marketing plans tailored to the audiences of IndustrySearch, MedicalSearch, HospitalityHub and EasyAsset.
- Plan and optimise organic search, paid advertising, email and retargeting campaigns to attract relevant business buyers.
- Develop category content, landing pages, buyer guides, supplier case studies and finance-related marketing materials.
- Use AI-assisted tools to support research, content production and campaign testing while maintaining accuracy and brand consistency.
- Analyse buyer journeys and test improvements to supplier comparison, quote requests and finance enquiry pathways.
- Develop campaigns that attract equipment suppliers and communicate the value of participating in our marketplaces.
- Coordinate marketing initiatives supporting supplier engagement, customer acquisition and retention.
- Monitor campaign budgets and report on enquiry quality, conversion rates, acquisition costs and marketing returns.
- Maintain a prioritised marketing roadmap and coordinate delivery with commercial, product and external marketing teams.
- Provide customer and market insights to inform platform improvements and service positioning.




- Ensure marketing materials complete relevant internal accuracy and compliance reviews before publication.

Skills and experience

- A relevant degree in marketing, business or communications, or substantial relevant professional experience.
- At least three years of relevant experience in digital marketing, growth marketing or demand generation.
- Demonstrated ability to plan, execute and evaluate marketing campaigns.
- Experience with SEO, paid advertising, website analytics and conversion optimisation.
- Practical experience using AI tools within marketing workflows.
- Solid analytical, copywriting and project management skills.
- Ability to translate customer insights into measurable marketing improvements.
- Experience in B2B marketing, digital marketplaces, equipment industries or financial services is desirable.

What we offer

- Competitive base salary plus superannuation.
- Potential additional performance incentives.
- Opportunity to work across three established B2B marketplaces and a growing finance business.
- Direct collaboration with business leadership.
- Autonomy to develop, test and improve marketing initiatives.
- A collaborative team with a focus on measurable commercial results.

How to apply

Apply through linkedin or Indeed with your resume and a short cover letter outlining your relevant experience and campaign achievements.

Applications close: 25th of November 2026

We welcome applications from suitably qualified candidates.

Pay: $120,000.00 – $132,000.00 per year

Benefits:

- Free drinks
- Free food
- Work from home

Education:

- Bachelor Degree (Preferred)

Experience:

- B2B marketing: 3 years (Required)

Language:

- English (Preferred)

Work Authorisation:

- Australia (Required)

Location:

- Zetland NSW 2017 (Preferred)

Work Location: In person

📌 Marketing Specialist — Growth & Digital Marketing (Zetland)
🏢 EasyAsset Group
📍 Zetland