Sandhurst Fine Foods is one of Australia's leading foodservice suppliers, proudly delivering premium Mediterranean-inspired food products to distributors, national customers and foodservice operators across Australia.

With over 35 years of success, we are a proudly Australian-owned and operated business committed to quality, innovation, exceptional customer service and building long-term partnerships with our customers.

As we continue to grow, we are seeking an experienced and commercially driven National Foodservice Sales Manager to lead the strategic direction, management and growth of our national Foodservice division.

Key Responsibilities

1. National Strategy and Business Growth

- Identify opportunities to increase revenue, expand market share, improve product penetration and develop new customer channels.
- Establish clear annual sales budgets, growth targets and key performance indicators across all states and major accounts.
- Monitor industry trends, competitor activity and customer requirements to identify opportunities and address emerging challenges.
- Report regularly to the General Manager on strategic initiatives, business performance, opportunities and risks.

2. National Team Leadership and Development

- Lead, manage and develop the National Foodservice sales team, including State Managers and Foodservice Account Managers.
- Establish transparent performance expectations, responsibilities and accountability across the national team.
- Ensure each state and team member has a defined sales plan, budget and measurable KPIs.
- Build a collaborative, high-performing and results-driven national sales culture.
- Ensure consistent sales processes,



reporting standards and account management practices across all states.

3. Financial and Commercial Performance

- Take ownership of National Foodservice sales budgets, revenue targets, gross margin expectations and commercial performance.
- Work closely with the General Manager and Finance team to monitor financial results, identify performance gaps and implement corrective actions.
- Develop and manage sales forecasts, annual budgets and longer-term growth projections.
- Monitor customer and account profitability, ensuring commercial agreements and trading terms deliver sustainable returns.
- Identify opportunities to improve margins, reduce unprofitable sales activity and maximise the return on promotional and customer investment.

4. National Key Accounts and Strategic Partnerships

- Develop and maintain long-term strategic relationships with major national Foodservice distributors, buying groups and end-user customers.
- Lead the national account strategy for key customers and groups, including Bidfood, Countrywide, PFD, Superior and NAFDA members.
- Lead major commercial negotiations and ensure national trading agreements align with company objectives and profitability requirements.
- Develop account-specific growth plans that identify opportunities for new products, increased volumes and improved market penetration.

5.



Cross-Functional Business Leadership

- Work closely with the General Manager and other department leaders to align Foodservice objectives with the wider business strategy.
- Collaborate with Procurement, Category, Marketing, Operations and Finance to support sales growth, forecasting, product development and supply planning.
- Ensure sales forecasts and customer plans are communicated effectively to support stock availability and operational requirements.
- Contribute to pricing strategies, new product launches, promotional planning and national business initiatives.
- Drive continuous improvement across sales processes, reporting, customer service and commercial decision-making.

6. Performance Reporting and Accountability

- Provide regular reporting on national sales performance, budgets, margins, forecasts and progress against strategic objectives
- Translate business strategy into practical action plans with clear responsibilities, timelines and measurable outcomes.
- Travel interstate as required.

About You

You are a commercially minded sales leader who understands the Australian Foodservice industry and has the experience, confidence and capability to lead a national team and deliver sustainable business growth.

You will bring:

- Proven senior sales leadership experience within the Foodservice industry, ideally managing a national sales function.
- Experience managing State Managers, Account Managers or geographically dispersed sales teams.
- Strong financial and commercial acumen, including responsibility for budgets, forecasts, gross margins and account profi

📌 National Foodservice Sales Manager (Sydney)
🏢 Sandhurst Fine Foods
📍 Sydney