RSM Australia is a member of RSM, the world’s 6th largest network of audit, tax and consulting firms. We are an award‑winning professional services firm with over 100 years experience supporting Australian businesses. We believe in putting people first and we are proud to have developed a work culture that fosters growth, collaboration and success.
About the role:
We are seeking an experienced Marketing Automation Adviser to own and optimise our automated marketing programs across the business. This role is responsible for building and executing targeted lead nurturing journeys, post‑event communications, and service line campaigns, ensuring a seamless customer experience that drives engagement, pipeline growth and conversion.
Working closely with the National Marketing and Business and Development teams, you will act as the subject matter expert in marketing automation, delivering scalable, data‑driven automation strategies aligned to our business objectives.
Key responsibilities:
- Build and deploy CRM and Adobe Marketo automation campaigns end‑to‑end
- Develop lead nurture programs across the customer lifecycle
- Execute audience segmentation and triggered communications
- Translate campaign briefs into platform‑ready executions
- Manage post‑event communications (follow‑ups and event post communication, nurture streams)
- Conduct A/B testing, QA and campaign deployment
- Monitor and analyse campaign performance and lifecycle outcomes
- Maintain data quality and CRM governance standards
- Support operational processes including reporting and admin
About you:
To be successful you must have experience in CRM driven environments with a focus on automation and supporter/customer journeys.
Education Requirements:
- Relevant Tertiary qualification - Marketing, Communications or Business
Demonstrated Experience and Attributes:
- 3-5 years hands‑on experience building lifecycle journeys, flows and automations.
- Experience in Adobe Marketo.
- Data‑driven mindset with a focus on performance and optimisation
- Understanding of CRM integration, segmentation, and data management
- Confident translating briefs into technical campaign builds
- Strong attention to detail across testing and QA processes
- Ability to manage multiple campaigns and competing priorities cross marketing, business development and the business
Benefits & perks:
- Working for RSM entitles everyone to a wide range of leading health, wellness financial and lifestyle advantages.
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