Senior Brand Manager (Sydney)

Senior Brand Manager (Sydney)

28 Oct
|
MCoBeauty
|
Sydney

28 Oct

MCoBeauty

Sydney

About DBG Health & Axia Beauty Group: At DBG Health, we are Defined by Good. Guided by a simple but powerful purpose: to create a world where feeling better is a right, not a privilege. Every day, millions of people rely on us for affordable, innovative health, wellness, and beauty solutions that make a genuine impact. Headquartered in Melbourne, with VidaCorp's head office in Sydney, we operate as a global-scale, privately owned organisation powered by more than 1,500 professionals, united by a mission to help people feel better, live well, and thrive. DBG Health's consumer division, Axia Beauty Group, builds leading brands with a focus on enhancing wellbeing worldwide. Operating across Australia, New Zealand, the US, the UK, and Europe. VidaCorp's growing portfolio includes MCoBeauty, Nude by Nature, Esmi Skin Minerals, Natalis, Ferro-grad C, Chemists' Own, and more. Our teams work collaboratively to deliver high-quality, value-driven products at an accessible price point.

About The Role
The Senior Brand Manager is responsible for driving sustainable brand growth through commercially successful innovation, best-in-class go-to-market execution, disciplined category and portfolio management, and high-impact asset development for our Nude By Nature portfolio. This role connects strategy to execution, ensuring strong retailer integration and delivery of financial targets. This is a 12 Month Fixed-Term Parental Leave Contract Role & Responsibilities
• Lead the strategic management and growth of the Nude by Nature portfolio, developing and executing annual brand plans that drive brand equity, market share and commercial performance.
• Drive innovation and recent product development, including product evaluation, forecasting, pricing, positioning,



profitability analysis and end-to-end launch execution.
• Partner cross-functionally with Sales, Product Development, Supply Chain, Finance, Digital, PR and external agencies to deliver integrated brand and marketing initiatives.
• Lead retailer planning and activation across Pharmacy and Grocery channels, developing retailer strategies, promotional plans and compelling sell-in presentations.
• Own portfolio performance, including market share analysis, sales reporting, budget management, forecasting, P&L; accountability and competitor insights.
• Manage the development and execution of integrated marketing campaigns across digital, social, PR, media and in-store channels to drive consumer engagement and growth. Skills & Experience
• 5-10 years' experience in Brand Marketing, Category Management or Commercial Marketing, ideally within Beauty, FMCG, Personal Care, Pharmacy or Grocery environments.
• Proven experience managing and growing consumer brands, including product launches, portfolio expansion, brand refreshes or brand repositioning initiatives.
• Strong commercial acumen with demonstrated experience managing budgets, P&Ls;, forecasting, pricing strategies and performance reporting.
• Excellent stakeholder management and communication skills, with the ability to influence cross-functional teams, retailers,



agency partners and senior leaders.
• Strong analytical capability with experience interpreting sales, consumer and market data to identify opportunities and drive strategic decisions.
• Passion for beauty and consumer trends, combined with an entrepreneurial mindset and the ability to thrive in a rapid-paced, high-growth environment. Benefits
• Exclusive employee discounts via the DBG Health Employee Shop, including MCoBeauty, Esmi Skin Minerals, Nude by Nature, e.l.f. Cosmetics, Chemist's Own and more.
• Acacia EAP Wellbeing Support, providing confidential 24/7 counselling, mental health support, financial coaching, and manager assistance.
• Join a values-driven, supportive, and friendly culture within a dynamic, fast-growing business that actively promotes professional development and internal mobility.
• Work autonomously in an empowering environment that supports ownership, accountability, and personal success.
• Access to the Bastas Academy for Health Leadership (via Melbourne Business School), supporting emerging and senior leaders with industry-leading programs, coaching, and development.
• DBG Health Leadership Academy, offering structured leadership development, mentoring, and clear career progression pathways. DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal
- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a cooperative, inclusive workplace that is representative of the communities we work and live in.

📌 Senior Brand Manager (Sydney)
🏢 MCoBeauty
📍 Sydney

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