Love anime? Live for gaming? Know how to make a marketing campaign stand out?

Bring your passion to the stage! We’re looking for a marketing pro who’s as excited about live entertainment as we are.

Join the Castiglione team and help bring the worlds fans love to life.

Castiglione is an international live entertainment promoter and producer, presenting concerts and touring productions across Australia and the Asia-Pacific.

Our portfolio includes orchestral concerts, live-to-film experiences and productions inspired by internationally recognised anime, video game and film franchises.

As we expand our anime, gaming and entertainment IP portfolio, we are looking for an experienced Marketing Manager who understands these audiences, knows the Australian market exceptionally well, and can turn creative marketing strategies into strong ticket sales results.

The RoleWe are seeking a commercially minded, creative and results-driven Senior Marketing Manager to lead marketing strategy and campaign delivery for our Australian concert and touring programme.

The ideal candidate brings genuine knowledge of anime, gaming and fan culture, together with strong Australian market expertise, innovative content thinking and a proven ability to deliver measurable commercial outcomes.

This is a strategic and hands-on role. You will take ownership of campaigns from audience research and creative development through to execution, optimisation and ticket sales performance.

Key Responsibilities● Marketing Strategy: Develop and execute effective marketing strategies for anime, gaming, film and other live entertainment productions, tailored to Australian audiences.

● Australian Market Insights: Identify audience segments, consumer trends, fan communities, relevant media channels and market opportunities across Australia.

● Creative Content & Campaigns: Develop cutting-edge content ideas, storytelling and promotional campaigns that connect with fans, build excitement and drive ticket demand.

● Ticket Sales & Performance: Take ownership of campaign targets, marketing budgets, sales performance and return on marketing investment,



proactively adjusting strategies to improve results.

● Digital Marketing: Lead paid advertising, social media, content marketing, email, CRM and digital campaign optimisation.

● Fan Engagement & Partnerships: Build relationships with anime and gaming communities, content creators, influencers, media and promotional partners.

● Campaign Management: Manage multiple projects, coordinate internal teams and external agencies, and ensure campaigns are delivered effectively, on time and within budget.

● Commercial Reporting: Analyse ticket sales, audience insights and campaign performance, providing clear recommendations and taking responsibility for outcomes.

What We're Looking ForEssential● Strong knowledge of anime, gaming and entertainment IPs, including fan communities, audience behaviour and relevant cultural trends, supported by professional experience or demonstrated expertise.

● A deep understanding of the Australian market, including local consumer behaviour, entertainment trends, digital platforms, media channels and ticket-buying audiences.

● Minimum 3–5 years of relevant marketing experience, with responsibility for campaign strategy, execution, budgets and results.

● Proven ability to develop creative marketing concepts and engaging content strategies that translate into audience growth or sales.

● Demonstrated commercial success in performance marketing, consumer campaigns, ticketed events or entertainment-related businesses.

● Strong expertise in digital advertising, social media, audience targeting, campaign analytics and conversion optimisation.

● Excellent strategic thinking, commercial judgement and problem-solving skills.

● A proactive,



independent and results-oriented approach, with the ability to take full ownership of projects.

● Robust communication, collaboration and project management skills.

Highly Desirable● Direct marketing experience within the anime, gaming, pop culture or entertainment IP industries.

● Experience promoting concerts, festivals, conventions, live entertainment or ticketed events in Australia.

● Established relationships with Australian fan communities, creators, influencers or entertainment media.

● Experience working with international entertainment brands, licensed IPs or overseas production partners.

● Familiarity with Australian ticketing platforms and audience databases.

● Experience leading marketing teams or managing external agencies.

What Success Looks LikeYou will be expected to deliver:

● Ticket Sales: Achieve agreed sales targets and support profitable commercial outcomes.

● Marketing ROI: Manage budgets effectively and continuously improve campaign conversion and efficiency.

● Audience Growth: Expand CAC's reach within anime, gaming and live entertainment audiences.

● Creative Impact: Develop fresh, engaging and commercially effective marketing ideas.

● Ownership & Execution: Deliver campaigns independently, solve problems proactively and take accountability for results.

Work Details● Location: Melbourne, with flexible working arrangements

● Employment Type: Full-time

● Salary: 75,000-85,000, based on experience, plus superannuation

● Reporting To: Company Leadership

How to ApplyPlease send your CV and a short cover letter to [[email protected]].

Your application should highlight

- Your knowledge and experience in anime, gaming or entertainment IP marketing.
- Your understanding of Australian audiences and relevant marketing channels.
- An example of a marketing campaign you personally led, including its strategy, creative approach and measurable commercial results.

Applicants must have appropriate working rights in Australia.

www.castiglione.com.au

📌 Marketing Manager – Anime, Gaming & Live Entertainment (Melbourne)
🏢 Castiglione Arts u0026 Culture
📍 Melbourne