Fresh-to-order burgers. Made for positive hangs.

That’s what Betty’s Burgers is all about, and we’re heading into an exciting new chapter for the brand. For the next 12 months, we need someone to help us bring it to life on a national scale.

We’re looking for a Marketing & Partnerships Manager to join us on a 12-month parental leave contract. You’ll run our national campaigns, keep the marketing calendar on track, and bring our partnerships to life. From big launches like a new limited-time burger or restaurant opening, to the everyday content that keeps us front of mind in between, everything should feel unmistakably Betty’s.

What you’ll be doing

- Running national campaigns from start to finish. You’ll turn business goals into sharp briefs, steer creative with our agencies and in-house team, and sign off the final work.
- Owning the marketing calendar, the one plan every team works from.
- Taking limited-time offers to market once our Culinary team has locked the product. You’ll shape the story, the channel plan and the launch.
- Owning forecasting for limited-time offers, and analysing how our core product portfolio performs so you can recommend what stays, what goes and what gets a refresh.
- Growing and managing brand partnerships that suit our audience and earn their place.
- Leading our Marketing & Social Media Assistant, who looks after social media, influencers, new restaurant openings and local area marketing day to day, with you overseeing the plan and results.
- Using data to track and optimise campaigns, so every campaign has a clear goal going in,



gets sharper while it’s live, and ends with an honest review.

You’ll report to our Head of Marketing & Experience, lead our Marketing & Social Media Assistant, and work closely with Operations, Creative, Culinary, Digital, Finance and Supply.

You’re our kind of Betty if you…

- Are seriously organised: calendars, timelines and moving parts are your happy place.
- Are a go-getter who backs yourself, hits the ground running and wants to make a real impact in 12 months.
- Have led national, multi-channel campaigns, ideally in QSR, hospitality, retail or FMCG.
- Write briefs so clear that the first round of creative lands close to the mark.
- Keep a cross-functional team on track and hold people to their dates, without losing the good vibes.
- Love the numbers side, from forecasts and budgets to digging into product performance and turning it into clear recommendations.
- Have negotiated and managed brand partnerships.
- Enjoy coaching and developing a team member, even on a short timeframe.

Whats in it for you

- Working from our vibrant, collaborative open-plan office
- Hone your barista skills using our commercial-grade coffee machine.
- Enjoy a freshly blended Boost smoothie whenever you need a recharge.
- Access to our dedicated wellness platform providing 24/7 personalised support for your health, wellbeing, and everyday life.

Sound like you? Apply with your CV and a few lines on a campaign you’re proud of.

Being a Betty isn’t about who you are. It’s about how you show up. We welcome applicants of every background, identity and age.

📌 Marketing & Partnerships Manager (Melbourne)
🏢 Betty's Burgers
📍 Melbourne