Two established travel brands. Over $8 million annual digital ad spend. An opportunity to make your mark.

We’re looking for a commercially minded Senior Performance Manager to lead paid media strategy, creative testing and acquisition performance across Global Work & Travel and DealsAway.com.

You’ll work closely with our C-suite and senior leadership team, supported by a dedicated full-time Performance Media Executive and Content Creators and two senior performance advisors with experience at household-name Australian travel brands.

This role combines strategic ownership with hands-on involvement. You’ll develop campaign strategies, guide execution, shape creative and turn performance insights into actions that grow bookings.

About usGlobal Work & Travel helps young people experience the world through working holidays, gap years and meaningful travel. Founded in 2008, we’ve helped more than 120,000 travellers take their next big step.

DealsAway.com brings curated holidays and exceptional value to Australian travellers, backed by personal service and support.

Our brands employ over 100 people across 4 offices in 3 countries, and serve different audiences, products and markets, giving you the opportunity to apply your expertise across a diverse travel portfolio.

What you’ll doPaid Media Strategy & Performance Marketing

- Develop and lead full-funnel advertising strategies, from awareness and consideration through to conversion and remarketing.
- Manage performance across Meta Ads and Google Ads, including YouTube, with opportunities to develop TikTok advertising.
- Own audience segmentation, targeting, campaign structures and budget allocation across brands, products and markets.
- Analyse campaign performance, identify growth opportunities and develop strategic recommendations.
- Balance acquisition efficiency with booking growth, lead quality and broader commercial objectives.

Creative Strategy & Development

- Identify winning creative concepts, messaging angles, hooks and formats through performance analysis and market research.
- Develop creative testing strategies across different products, audiences and stages of the customer journey.
- Translate campaign objectives into clear,



actionable creative concepts and briefs for content creators and designers.
- Manage the creative production pipeline from ideation and briefing through to approval, delivery and advertising implementation.
- Coordinate internal and external stakeholders across different teams to keep creative production aligned with campaign priorities.

Campaign Planning & Execution Management

- Develop campaign strategies and tests, translating these into clear briefs and actionable tasks for the Performance Media Executive and wider delivery teams.
- Provide direction, feedback and quality control while remaining hands-on in advertising accounts.
- Prioritise tasks, manage deadlines and coordinate dependencies to deliver campaigns effectively.
- Manage multiple brands, campaigns, products and markets simultaneously.
- Work closely with our C-suite, senior leadership team and performance marketing advisors to review results, challenge assumptions and refine strategy.

Data Analysis, Reporting & Optimisation

- Use GA4, Meta Ads Manager, Google Ads and reporting platforms to analyse performance and guide optimisation.
- Connect creative performance with broader campaign outcomes, including conversion rates, bookings, revenue and customer acquisition costs.
- Identify performance trends, investigate issues and develop data-driven recommendations.
- Work with our technology team to strengthen conversion tracking, attribution and measurement.
- Communicate results clearly, explaining what’s working, what needs attention and which actions should come next.

What you’ll bring

- 4–6+ years of experience in performance marketing, ideally managing large-scale, multi-market advertising campaigns.
- Strong knowledge of Meta Ads, Google Ads, TikTok Ads and YouTube advertising, with deep hands-on expertise across Meta and Google.
- Experience developing and implementing full-funnel advertising strategies.




- Strong understanding of audience segmentation, targeting, campaign structures and budget allocation.
- The ability to analyse performance, identify growth opportunities and develop strategic recommendations.
- Experience developing creative testing strategies and translating campaign objectives into clear creative briefs.
- Confidence managing the creative production pipeline and coordinating multiple internal and external stakeholders.
- Strong project management skills, including prioritising tasks, managing deadlines and coordinating dependencies.
- Strong analytical skills and experience using GA4, advertising platforms and reporting tools.
- An understanding of conversion tracking, attribution and measurement principles.
- The ability to connect advertising activity with commercial outcomes, including lead quality, bookings and revenue.

Highly Desirable

- Experience in travel, education or other high-consideration industries.
- Experience managing campaigns across international markets.
- Experience working with high-volume creative testing programs.
- Familiarity with AI tools and automation to support creative research, production and reporting.

What’s on offer

- Competitive salary
- Hybrid working: 3 days in our Melbourne CBD office & 2 days from home.
- Paid birthday’s off.
- Personal travel discounts & free familiarisation trip opportunities.
- 1-week remote work-from-anywhere allowance
- Over $8 million digital ad spend across two established travel brands.
- A dedicated full time Performance Media Executive supporting campaign execution.
- Access to two travel industry performance marketing advisors with experience at household-name Australian brands.
- Close collaboration with our C-suite and senior leadership team.
- The opportunity to shape paid media strategy, creative testing and performance improvement across multiple products and international markets.

ApplySend your CV and a short introduction outlining the advertising budgets you’ve personally managed and an example of how you improved campaign and commercial performance.

Tell us about the challenge, the decisions you made and the results you achieved.

📌 Senior Performance Manager (Melbourne)
🏢 Global Work u0026 Travel
📍 Melbourne