About the role

Blackcoat is a premium boutique winery located in the rolling hills of Gippsland, Victoria, focusing on producing elegant, cool-climate wines. We are seeking an ambitious and commercially minded Sales Manager to lead Victorian wine sales activities and help build the foundations for future expansion throughout Australia's east coast. Initially focused on Victoria, the successful candidate will develop relationships across premium on-premise, independent retail and key trade channels. As the business grows, the role will expand to include strategic responsibility for New South Wales and Queensland.

Key responsibilities
Develop and execute sales strategies across Victoria to drive growth and deliver against sales targets
Increase distribution in premium restaurants, wine bars, hotels and independent retailers
Identify and secure new wine trade opportunities
Manage and grow existing customer relationships
Represent Blackcoat at trade tastings, consumer events and industry functions
Act as a passionate ambassador for the Blackcoat brand




Work closely with management to develop market awareness and brand positioning
Assist with wine club growth and direct-to-consumer initiatives
Identify emerging opportunities across east coast markets
Develop market entry plans for Current South Wales and Queensland

About you
Proven premium wine industry sales experience
Established wine sales relationships across all wine trade channels
A proactive, self-driven approach with robust organisational skills
Excellent communication and presentation skills
Commercial acumen and negotiation skills
Current driver's licence
WSET or equivalent wine qualifications
RSA certification

Benefits
Competitive salary package
Performance-based incentives
Vehicle allowance
Wine allocation and staff discounts
Flexible working arrangements
Genuine chance to grow into an east coast Sales Director role.

📌 Wine Sales Manager Melbourne
🏢 Blackcoat Wines
📍 Melbourne