About the role

You'll own the organic social and content strategy across MINKPINK and Staple the Label, translating broader brand and marketing direction into an always-on content world. You'll lead the social and content ecosystem across both brands, working closely with the Head of Marketing and alongside design, e-commerce, influencer and creative teams.

Key responsibilities
Own and manage the social and content calendar across both brands
Lead Instagram and Reels strategy, execution and publishing
Translate campaigns, collections and commercial priorities into social-first ideas
Develop monthly and weekly content plans around product launches, cultural moments and brand storytelling
Concept, capture and produce content – from polished fashion moments to fast, reactive social
Lead social content capture at campaign, e-commerce and location shoots including the production of e-commerce, range book and campaign shoots
Brief and work closely with TikTok / Content Creator
Identify opportunities for reactive and culturally relevant content
Coordinate influencer and creator content for use across owned social channels
Write and oversee social copy and captions in each brand's distinct tone of voice

About you




4+ years' experience in social, content or creative production, ideally within fashion, beauty or lifestyle
A genuinely robust visual eye and understanding of fashion
Demonstrated experience owning social channels and content calendars
Solid knowledge of Instagram, Reels and the wider social landscape
Hands-on content creation experience – comfortable picking up a phone or camera and making something yourself
Strong short-form video and editing capability
Experience producing shoots and capturing social-first content alongside larger campaign productions
Excellent copywriting and communication skills
Experience working with influencers and creators
Understanding of social analytics and how to translate performance into creative decisions

About us

House of Quirky is the Sydney-based fashion house behind MINKPINK and Staple the Label. MINKPINK is expressive, confident and fashion-led, designed for a life full of occasions. Staple the Label takes a more considered approach – up-to-date, versatile dressing built around elevated pieces women return to again and again.

📌 Social & Content Lead Mascot
🏢 House of Quirky
📍 Mascot