What you’ll be doing:
Develop and deliver integrated campaigns that build brand preference, attract consumers and support sales growth
Partner with Sales on retailer activation, category reviews and innovation sell-in across ANZ
Translate consumer, shopper and category insights into recommendations and activity that inform brand plans
Manage the marketing delivery of agreed innovation projects, working closely with Innovation and other specialist teams
Manage allocated marketing budgets, evaluate performance and improve effectiveness
Coordinate agencies and cross-functional teams to deliver quality work on time and within budget
What we’re looking for:
Around five years’ relevant brand management experience within FMCG, with demonstrated delivery of brand plans, integrated campaigns and retailer activity.
Australian grocery or pharmacy experience is preferred; beauty or personal care experience is a plus.
Commercial judgement and confidence using scan data, managing budgets and evaluating results.
Experience delivering integrated marketing across paid and organic social, e-commerce, trade and above-the-line channels.
Experience working with agencies and contributing to product development and launches; customer-facing presentation experience is desirable.
A creative, hands-on approach, with the initiative and organisation to manage competing priorities and follow through.
Explicit communication and the ability to build relationships and influence across teams.
Why Vitality:
Growth opportunities through development and progression across our ANZ business
Prospect to shape how essano connects with consumers and shows up in market
Our people are what make Vitality outstanding, check out our page to see life at Vitality
Hybrid working and a monthly half-day
Still curious? Learn what it means to go #ALL-IN at Vitality here. If this sounds like the right next step for you, we’d love to hear from you. Apply now. We’re reviewing applications daily and ready to move when the right person comes along.
Vitality Brands Worldwide is dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community, and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.